Innovation and

Creativity
Group 9
Chu Tiến Dũng
Phạm Thị Thùy Dung
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What is creativity
• Creativity is the capability or act of conceiving something original or unusual.
• Example:
In the case of Uber, creativity was necessary in producing the concept of ride sharing
and of making driving jobs accessible to any individual.
Another example can be the Google Glass, which although were very creative at the
time (new, different in the market), were not necessarily innovative (monetary return
over investment made by the company).
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What is innovation
• Innovation is the implementation of something new that has realized value to
others.
• Example:
Successful products and services like Care of, Amazon Scout, Impossible Food,
Google's self-driving taxis,…
Successful process innovations like Amazon predictive orders, or additive
manufacturing processes.
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Types of innovation
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Types of creativity
 About Tesla
Te s l a , I n c . ( F o r m e r n a m e : Te s l a M o t o r s , I n c . ) i s a n
American company that designs, manufactures and
distributes electric car products and components
for electric vehicles. 
4Ps Model: The marketing mix or 4Ps (Product,
Place, Promotion & Price) is the set of strategies
that a company uses for its marketing plan.

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 As an international business, Tesla
TESLA has the following products:
PRODUCT
- Automobiles
- Electric vehicle powertrain
components
- Batteries, energy storage
- Solar panels
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About Place/Distribution in Tesla’s marketing mix

Its central command situated in Palo Alto,
C a l i f o r n i a .   I n t h i s c o m p a n y c a s e o f Te s l a , t h e
following places are involved:

• Company-owned Stores and

Galleries
• Official Company Website
• Company-owned Service Centers
• Charging stations
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Tesla Price/Pricing Strategy:
t h e Te s l a i t e m s a r e o r d e r e d i n p r e m i u m p r i c i n g s y s t e m i n i t s
p r o m o ti n g b l e n d a tt r i b u t a b l e t o t h e t r e m e n d o u s m a t e r i a l a n d
Research and Development costs

Premium pricing strategy Market-oriented pricing

• This essential evaluating procedure includes • Used for its solar panels and related

excessive cost focuses based on uniqueness products (services) through the subsidiary
or the high worth ascribed to the
SolarCity
organization's items

• Premium pricing concurs with the

nonexclusive system of separation
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Tesla, Inc.’s Promotion
• CEO Elon Musk firmly opposes spending money on advertising. He even criticized other
companies that only spend money on running ads, instead of improving products to
become better.
• The reputation of Elon Musk is widely known, he also has a large following of more than
35 million on Twitter.
• Elon Musk's launch of his Tesla Roadster into space
• Tesla decided to manufacture ventilators based on its automotive components to help
fighting against COVID-19 disease.
• If CEO Tim Cook is a master of business, then CEO Elon Musk can be said to be a master
of advertising.