Social Media for Marketing.

Introduction
Abstract
This essay provides an insight of contemporary development in social media
marketing with special reference to the emergence of online technology and its
influence upon various marketing operations. The information flow through the
introduction of the concept of social media involving the synthesis of social and
Technology and creating an environment in internet where with each other and
develop networks followed by analysis of its three main components (  publishing
Technology for everyone, information diffusion and relationship building)  ideas and opportunities.
highlighting its various dimensions. Discussion about social media marketing
becoming a latest and popular trend as a digital platform for social interaction
between virtual communities.
The technological developments are having considerable impact upon an organization in variety of ways
the emergence of online Technology has revolutionized the marketing operation all over the world. Now
a days there is a high competition in the market and customers and opportunities to take better decisions
to the available range of goods and services. In this competitive situation the organizations need to be
vigilant to retain customers loyalty. Reducing the communication gap between the company and the
consumer could be a good way to create a better relationship which can further be helpful to develop a
better understanding of consumers needs and wants. Social media is playing crucial role in this regard
and the Enterprises are taking the benefit from social media friendly approach to build brand relationship.
Prove that the people are moving towards utilizing the social media for getting access to information,

Social media marketing?

What is social media?
It is basically the online content developed by a variety of people who are open to access over
the internet. In other words social media is the shift to People's attention on the online platform
where people share discover and read information and gain knowledge.  social media has
become an important platform and has gone so important that nearly every business uses social
media to the marketing and promotion of the business.
Marketing through social media is the latest and popular trend in the market traditional marketing tools such as TV,
newspaper magazines have been very expensive and  cover  a limited marketing target. The traditional marketing strategies
would be based on focusing on specific markets individually. Even now it is difficult for businesses to target and market the
products and services to big geographical position through one single campaigns such as covering the entire area through
one newspaper or tv advertisement because not every country in Asia watches the same TV channels or newspapers. The
social media has an entirely change the approach towards marketing when we see the basic definition of marketing it says
to maximize the use of resources of the business and develop products and services to satisfy customer needs. Social media
marketing has in reality in able to businesses to take the feedback comments and suggestions from their customers through
blogs pictures and ratings and improve their products and services so that customer needs could be addressed in the more
proactive manner.

Social media platforms Advantages of social platform marketing.

Social media operate as a digital platform upon which social interactions occur social networking
platforms help in building virtual communities or social networks for individuals with similar
interest attitudes education opinion and lifestyle social media can be defined as networking
platform a loose occupation of people who interact communicate and share content through
platforms building relationship among communities of practices. Over 1.7 billion people on the
internet use social media platforms. Companies have used social media platforms for internal and
external communication and branding its use can be attributed to the demand side factors sites such
as Facebook Twitter LinkedIn have more than 1.2 billion users in account for almost 25% of
internet use.
Many organizations including those in tourism Now routinely use publicly available social networking and micro blogging
sites for innovation marketing and after sales services purpose write the social networking offers many opportunities to
address challenges and improve affordance to its users. The challenge of locating opinion leaders or experts, find users
motivations to share knowledge and capitalize on social network connections in can dress with help from transactive
memory public goods and social capital theories.
However there are certain challenges that businesses need to address  it demands commitment of resources continuous
visibility difficult to measure ROI and if it goes out of control then can cause huge damage in the least time.

Challenges for organizations and businesses

 
Like any other media social platforms also offer challenges to the businesses. Challenges
such as invasion of user privacy lack of e-commerce abilities lack of brand controls and
certain legal pitfalls can be major disruptions to social platforms. The businesses need to
Conclusion be careful against legal frameworks related to data mining, research and selling online.
These are some of the notable mistakes done by company is due to which they lose out on the The biggest challenges are treating the social network as a broadcasting media instead of
benefits of social media especially in the context of marketing the research or personally social platform for communities of practice.
believe that in order to take the maximum benefit out from the social media for marketing and
promotion it is necessary for businesses to first developed an effective marketing strategy.that
strategy should be objectives further analysis that it is also important that the business should
be actively handling and managing all of its social media profiles blogs and accounts and
promptly respond to people's queries and comments

References
Ahmad, H. A. (2011). Social media marketing.
GRIN Verlag.
Barefoot, D., & Szabo, J. (2010). Friends with
Benefits: A Social Media Marketing. No Starch
Press Inc.
Bolotaeva, V., & Cata, A. (2011). Marketing
opportunities with social networks. Journal of
Internet Social Networking and Virtual Communities,
1-8. Retrieved June 16, 2014, from
http://www.ibimapublishing.com/journals/JISNVC/
2011/409860/409860.pdf
Brakus, J., Schmitt, B., & Zarantonello, L. (2009).
Brand Experience: What Is It? How Is It Measured?
Does It Affect Loyalty? Journal of Marketing,
73(3), 52–68. doi:10.1509/jmkg.73.3.52
Bryan, D., & Bryan, D. (2014). Social Media
PPC: Facebook Ads vs. LinkedIn Ads vs. Google
AdWords, which would you choose? Opace.co.uk.
Retrieved June 20, 2014, from http://www.opace.
co.uk/blog/social-media-ppc-facebook-ads-vslinkedin-
ads-vs-google-adwords-which-wouldyou-
choose