m introduction

mProduct categories and

design
m Hr policies and statistics
mBusiness economics
mResearch




 
 















 Brand : gap
 Founder:Doris and Don
Fisher
 Year of establishment:1969
© First store and HO :San
Francisco
© No of store : 3100
© Target customers: youth
and professionals¶
© other brands in gap :
A. Old navy
B. Piperlime
C. banana republic
D. athleta
 1969: The Founders Doris and Don Fisher open the first Gap
store in San Francisco, Calif.
3 —  Sales reach $2 million. Gap's second store opens in San Jose, Calif.
3 —  The first Gap Kids store opens in San Mateo, Calif.
3 —
 Sales reach $2 million. Gap's second store opens in San Jose, Calif.
3 —
 Gap's "Fall into the Gap" advertising campaign debuts.
3 — 
The first Gap store outside the United States opens in London,
3 —
 Gap goes public, offering 1.2 million shares of stock on the New York and Pacific
England, on George Street.
Stock Exchanges.
Gap Inc. annual sales reach $1 billion.
3 —

Gap Foundation ² Gap Inc.'s nonprofit charitable arm ² is established.
3 —  Gap introduces its award-winning "Individuals of Style" advertising
campaign.

3 —  The first Gap store in Canada opens in Vancouver, British Columbia.

—

  

—

  

3 —  Gap becomes the second-largest selling apparel brand in the world.

3 —  Àld Navy opens its first store in Colma, Calif.
Gap Àutlet stores open their doors as part of the new Gap Factory
Àutlet division.

3 —  Gap opens its first store in Alaska, now operating in all 50 states.
Banana Republic surpasses the $1 billion mark in annual sales. Gap
Inc. launches its formal ethics code, the Code of Business Conduct.
Gap launches gap maternity on gap.com.
 ½
Gap inc.founder don fisher announces decision to step down as
chairmen of the board..
½
Ô




½ 
Ô
 

  
 
 
3 —  Gap opens its first store in Alaska, now operating in all 50 states.
½  Ô
 


Banana Republic surpasses the $1 billion  
mark   
 
in annual sales.
! " 

#  
   $
%
Gap Inc. launches its formal ethics code, the Code of Business
   &

  

   
 
 Conduct.
  ! #  
  
© Target customers : 25 to35
© customer segment : mass
© occupation: students and
working professionals'.
© Iconic American Style
u

 :
To increase the over all sales of the brand by2013.


 

To increase its sales through online and open stores in
more than 80 countries by end of the year.



Empower «. The narrowing of gap between the
individuals.


simply to make the customers to express the personal
life through out the life.
 Gap's first store was established
in San Francisco.
 Gap has more than 3,100 stores all
around the world of which 2,551 are
in the United States.
 They also have stores in united
kingdom, japan France, Arabia,
turkey and south Korea.
 They also have 6 franchisee stores
in India
© Baby gap.
© Gap kids
© Gap women
© Gap men
© Jean1969
© Gap maternity
© Ts and tops
© Shirt and blouses
© Hoodies
© Sweaters
© Dresses and skirts
© Premium pants
© Casual pants
© Jeans
© Outerwear
© Hats ,scarves and gloves.
© Belts
© Hand bags
© Shoes and slippers
 JEAN 1969 ralues in RS
m
 m  m 
Legging jean 2450 2950
Straight jean 2950 3450
Curvy jean 2950 3450
Boot cut 2950 3450
 rALUES IN RS
m
  m 
‰omen's wear
t-shirt 1450 2700
a e 1200 200
skirt 2250 000
Pant 000 5000
 ralues in RS

 


Shirts 2450 3000
Pant 1950 2950
S at rs 2 00 3500

Êroduct range for baby kids and baby

m
 m  m 

Baby kids 600 2500
Baby gap 50 2 00
 ralues in RS

m
 m  m 

shoe 2950 3250
cap 2250 3500
a 5 50 9550
loves 660 850

aternity wear

  

T-shirt 1400 2650
Cape 1000 3550
Skirt 2550 4550
pant 3000 5000
 á



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 á
 The fabric like cotton and polyester
is mostly used in summer season for
shirts and formal trousers.
 ‰ool, spandex and flex fabric are
used in winter season «
 They don·t have more change in the
design and the fabric used for the
production
© The brand gap does not use more value
additions like sequence or embroidery
in the garment because they only prefer
for casual wear.
© Some value additions are:
*

Graphic
lace logo printed elastic appliqué
t-shirts
 Tops, skirt fits for women and kids`

Small
Medium
Large
Petit
tall

© Fits in jean for women and men ¶and kids

 The brand gap does not have
more philosophy in the garments
they make. The design and the
colour of the garments never
change. They never play with
colours as they are designed
casually and not for luxury wear.

 The fit of the garment are

also made casually and with no
perfect effect in it.
The design that are mostly used in the
garment are only frills more variation are
given to the pattern of the garment .
Colour shades used:
A. Royal purple.
B. Red crimson
C. Roman purple(lighter shade)
D. Almond ash
E. Dull grey.
© The brand gap operates in 2 seasons
1. Autume‰inter collection.
2. Spring summer collection.
© Two garments from autumewinter collections
are taken and the analysis is made on their:
a)design
b)fit
c)pattern
d)fabric.
a  
½  a  
½ 
 The component comes under the women·s wear. And this is
the garments are taken from autume winter 2009 and 2010.
‰hen comparing these two garments on the basis of design
there is not much design changes in it. The only change is the
shirt has been used in 2010 and not t-shirt.
© @ 
Both has the similar tight straight fit given to it.
© u 

The color used for 2009 was ash with white t-shirt. But
in 2010 dull orange is used. No special and dark colours are
been added .
© Ê

The brand gap mostly doesn·t brink about changes in
pattern other than stripes. Checked are used rarely. In
these garments also only plain fabric is used.
© @

The brand mainly uses only denim, wool and fleece
for the winter wear in this two garments also only fleece
material is used for the jacket and cotton and spandex
are used for the bottoms.
Design and merchandizing

Planning and sourcing

Production and marketing

distribution

Sales and analysis

© The designers visit fashion capitals and make patterns.
© And the rough sample garment is made.
© They are then assorted.
© Distribution specialists helps the merchants know about the
new style to order.
© Then the manufacturing starts.
© Fit sample is made and they are tested.
© After the preview marketing plans are created appropriately.
© Then the final testing is made.
© Then the merchandize are packed and send to distribution
centers.
© Checking is made and random audits are performed.
© They are arranged in the way given by visual merchandiser of
the brand.
© Distribution centers move them to stores.
© Then the sales are done and tractions are entered.
© ‰eekly analysis is made according to which the replenishment
are done
© The replenishment happens three times a week.
Pricing strategies.
a) Ê 


 


Ê 
 




 


 
 

Product categories.
Competitors.
Competitor analysis.
industry capacity.
Swot analysis.
© 
 

  :
Gap, Inc. has had a long history of almost 40 years
now. It is an established name and is
distinct in its sector of market.
the other distinct strength that Gap has is its global
approach. Since, it is a multinational company.
÷
 


Meanwhile, being a multinational company has helped
Gap, Inc. to diversity its intra-country market risks.
  :
historical trend is that the company has been able to
sustain such a large supply chain and still been able to
maintain enough inventories in the stock.
© ‰ 


  

The company·s narrow niche is one of the major
weaknesses.
× 
 
The products are designed with trend.
  
Gap does not have a distinct name in certain sectors
like Nike or Reebok have in sporting goods.
u
 
:
It is limited in sales andgrowth. This has also
increased the risks associated with the market.
© À
  

 

Gap can now increase its span of business in
different industry sectors. For example, it has already
started a online shoe store which is increasing in
popularity.


Gap is a recognized name, which will immensely
help the company to establish its name in most of the
other sectors
© Many competitors are arising in retailing industry
everyday.
© In addition, possible tariffs from government over the
imported materials, or minor disturbance in the long
supply chain of the company are a risk.
© The increasing cost of labor in other countries and
decline in value of US Dollars everyday can compel the
company to change its way of operation.
 Research purpose

Research
questionnaire
boundaries

Research design

Research
approach and
questionnaire



 

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