2021

BUSINESS PROPOSAL
 01COMPANY NAME & LOGO

02 COMPANY BACKGROUND

03 MEMBERS

CONTENT 04 MISSION / VISION STATEMENT

05 PRODUCT

06 SWOT ANALYSIS

07 MARKETING STRATEGIES
 LAND ROVER

RANGE ROVER HSE

‘Land Rover All-New Discovery’
COMPANY BACKGROUND

Land Rover got its start as the Rover Company in 1885, which began as a bicycle
manufacturer in Warwickshire, England. After changing ownership a few times
00 1 over decades of history, Land Rover is now owned by the Indian auto
manufacturing giant Tata Motors.

Tata Motors, which is owned by Tata Group, is an Indian automotive

manufacturer headquartered in Mumbai that began all the way back in
00 2 1868 as a trading company. Place. Rover, along with Jaguar Cars, was
bought by Tata Motors from Ford in 2008.

Land Rover manufactures new vehicles primarily in England,

but their growing popularity over the past two or three
00 3 decades has expanded their manufacturing to four other
countries outside the UK.
“The real voyage of discovery consists
not in seeking new landscapes, but in
having new eyes.”
― Marcel Proust

MEMBERS:

CADIZ, MICHELLE D.
&
TAIB MADELINE FAYE E.
MISSION & VISION
VISION

Land Rover holds a

responsibility to foster
an environment which
We want to deliver more
empowers employees
great products, faster
and promotes
than we have ever done
innovation,
before. We want to be
relationships, and
leaders in the field of
growth. We will
environmental
continuously strive to
innovation. We want to
inspire consumer
be sure our customers
confidence by supplying
always come first.
a transparent atmosphere
and offering a premium
MISSION automobile product with
individualized customer
PRODUCT

RANGE ROVER HSE

4 Seaters All terrain

vehicle
KEY
FEATURES

Bullet Proof V-8 Engine

RANGE ROVER HSE
RANGE ROVER HSE

DESIGN
EXTERIOR
• Muscular and perfectly proportioned
• Distinctive silhouette
• Rearward sloping roof and continuous waistline
• Lower, sportier stance enhanced by therevised front and rear bumpers with integrated exhaust finishers
• Redesigned bonnetvents and fender vents to the refined
• Sporty wheel options such as22" 9 split-spoke with Dark Grey Diamond Turned finish
• Wrap-around LED headlights with frontand rear Animated Directional Indicators
• Powerful, athletic vehicle more compelling than ever
• Luxurious, supremely comfortable and exceptionally functional
• Every element meticulously designed and beautifully executed.
INTERIOR
• Intuitive controls includethe CommandShift 2 gear lever
• Provide the option of manual gear shifting and flush touch
• Finest materialscombine seamlessly with dynamic sports
• Design complemented by the enhanced optional Configurable
Ambient Interior Lighting
• With a striking graphic light running the length of the console
• The uncluttered feel maintained by flexible stowage solutions
• The distinctive Sports Command Driving Position
• Seats can be specified in the finest Semi-Aniline leather Eclipse – to
ensure this Vehicle looks and feels as good as it drives.
 INFOTAINMENT
RANGE ROVER HSE Delivering a wealth of information and entertainment, every Range Rover
Sport is equipped with our InControl infotainment system,
Touch Pro Duo. It features intuitive and advanced integrated technologies
TECHNOLOGY to ensure everyone can make the most of their journey.

TOUCH PRO DUO

The standard 10" dual high-definition
Touchscreens allow the user to view required
information whilst simultaneously being
able to interact with additional features, for
increased flexibility and efficiency of use.
For instance, you can use the navigation
system in the upper screen whilst adjusting
multimedia settings on the lower. Direct
access to cabin and seat temperature
controls are also available via the multifunction
Dynamic Dials. For a truly elegant
and streamlined appearance, the steering
wheel also has hidden-until-lit, touch-sensitive
switches as standard. One of these switches is
programmable, so that it can be personalised
to your preferences to accomplish a host OF
FUNCTIONS
1 INTACTIVE

DRIVER DISPLAY
The 12,3" high-definition Interactive Driver
Display can receive and project a vast amountof
driving information, entertainment andactive
safety data including navigation,phone and
media. Its high resolution ensuresthe utmost
clarity and its refined processingengine delivers
smooth moving pin sharp graphics. Features can
be accessed oneither the Interactive Driver
Display or theTouch Pro Duo Touchscreens.
RANGE ROVER HSE

REAR SEAT
ENTERTAINMENT
The optional Rear Seat Entertainment
system provides two 8" screens built in to
the rear of the front headrests or two 10"
high-definition seat mounted articulating
Touchscreens. It includes ‘Journey Status’,
a navigation summary screen which displays
a pop-up for the rear occupant detailing
the time and distance to destination. Both
systems come with a pair of WhiteFire®
digital wireless headphones and HDMI,
Mobile High-Definition Link (MHL) and
USB connections. Passengers can also enjoy
their favourite TV shows via the optional
Digital TV feature.
 PAYMENT METHOD

PAYMENT METHOD OF PC BANK

WITH MORTAGE AND AMORTIZATION SCHEDULE

Loan Amout/ Purchase Price: Php 7,999,999.00

Down Payment IS 20%: Php 1,599,999.80

Loan Period in Years :5 YEARS, 10 YEARS, 15 YEARS

Interest Rate: 3%
 SWOT ANALYSIS
W O
•Bargaining power of consumers
•Introducing fuel-efficient vehicles
•Recalling vehicles on account of some technical
dis-functionality •Making strategic alliances
•Growth rate of Automobile industry •Shift in consumer demand
•Government Regulations •Market expansion
•Growth of Market of Foreign Cars
T
S •Reduction of Sales of Domestic Cars
•Evolving Industry •Import Growth
•Constant product innovation •Increased international competition
•Continuous development of facilities •Access of foreign companies in the country’s
•Growth shifting to Asian markets market
•Manufacturing facilities in Asian nations to •Sluggish economy
•Votality in the fuel prices
control cost
MARKETING STRATEGIES

Signed up in an outdoor
1 advertising companies
PUBLIC

Focus on the Customer

CUSTOMER 2 Experience to Drive Loyalty
APPROACH

MEDIA Use a Powerful CTA for Your Paid

3
Social Media Ads
THANK YOU!