The “Gold Standard” ice cream

Business proposal

Presented by Zakhvaeva Daria 20SF10259

1 The main features of the product

2 The “Gold Standard” ice cream

3 The demand of ice cream in the Chinese

market
4 Marketing strategy

5 Conclusion
 The main features of an ice cream

• Nowadays the Russian market of ice cream is

developed sufficiently
• It has been proved that consumption of ice cream
is not only delicious, but also useful for health.
• ice cream is an effective hemostatic agent
• ice cream has an ability to boost mood and
relieve stress
 The “Gold Standard” ice cream

• Russian market provides their consumers with an

abundance of ice cream brands.
• One of the most popular kind of Russian ice
cream is the «Gold standard»ice cream
• Natural ingredients of the highest quality
• No vegetable fats, artificial colors or flavors
• A large selection of formats of ice cream goes
hand in hand with the wide range of
miscellaneous taste variations
Waffle cups
popsicles
Waffle briquettes
Baths for family consumption
weight
Tubes and cones
 The demand of ice cream in the Chinese market

• During the Han dynasty ice cream was

exceedingly popular dessert among the nobleman.
• the brand and uniqueness of ice cream are very
important.
• the Chinese are very fond of trying ice cream
with a taste different from the traditional ones.
 The demand of ice cream in the
Chinese market

• “Gold Standard” ice cream would definitely gain

currency in the Chinese market
• ice cream has a bright, eye-catching packaging
which is made of certified materials
• it offers unusual and exotic flavors.
• Promotes family values
 Marketing strategy

• reliable transportation company and storage with

new freezing stores
• social networks
• pay a Chinese celebrity for advertising the
product in order to inspire customer confident in
the product
• arrange promotions
• make discounts
 Conclusion
• Russian “Gold Standard” ice cream has great
chances to gain popularity among Chinese
consumers, as it offers unusual flavors, eye-
catching wrapping and it also promotes family
values and consolidation.
• As for marketing strategy, the main focus is on
promoting the product in terms of social
networks.
Thank you for attention!