PRESENTATION ON:

By:
HARSHITA SUMAN
ROLL NO:06
FD III
NIFT KOLKATA
 ABOUT THE DESIGNER
Betsey Johnson

Born 10 August, 1942

Johnson's fashion career started when she entered and won the
Mademoiselle Guest Editor Contest.

Within a year she was the in-house designer for the Manhattan boutique
Paraphernalia.

Johnson became part of both the youth quake fashion movement and Andy
Warhol's underground scene, along with The Velvet Underground, Edie
Sedgwick and Lou Reed

In 1969, she opened a boutique called Betsey Bunki Nini on New York's Upper
East Side
New York designer Betsey Johnson
has built her long-standing career in
fashion by following her own set of
rules.

Known for her celebration of the

exuberant, the embellished, and the
over the top,

Betsey has been rocking the fashion

industry with her unique and
original designs since the 1960’s.
 EDUCATION AND WORK EXPERIENCE

Betsey was born in Connecticut and spent her childhood in dance classes. Her
aspirations to be a dancer and her love for costumes laid the foundation for
Betsey’s creativity and inspiration, which is still evident in her designs today

After high school, Johnson studied at the Pratt Institute and then later
graduated from Syracuse University where she was a member of the Alpha
Xi Delta sorority.

In 1964, Betsey officially entered the New York fashion scene by winning
Mademoiselle magazine’s “Guest Editor Contest.”
One year later, she landed the top designer position for Paraphernalia, a clothing
boutique that at the time housed the hottest young London designers, including
Mary Quant and Paco Rabanne, among others. What would soon become known
as Betsey’s trademark look began its formulations here: sexy silhouettes, hippie
inspired flowing fabrics, whimsical detailing and, most importantly, a fabulous fit.

Now firmly part of what was considered the “Youth Quake,” Betsey soon found
herself in the unforgettable 1960’s Warhol scene.

In 1969, Betsey began her foray into retail by opening a new boutique called
Betsey Bunki Nini.

Directly following the opening store Betsey was offered a job from Alvin Duskin
in San Francisco and thus began living a bi-coastal life for the remaining years
of the 60’s.
Along with the new decade came new career opportunities for Betsey and in the
early 1970’s, she came into creative control of the label Alley Cat, a label which
set the trends for the 70’s rock n’ roll clothing, with bohemian and ethnic styles.

In 1972, along with Halston, Betsey won the coveted Coty Award becoming the
youngest designer to ever receive the honor.

After a decade of designing for other labels, Betsey decided to make a dramatic
change in her life and in 1978, she formed a partnership with Chantal Bacon
and started the Betsey Johnson label, as it is known today. Designing for herself
allowed Betsey the creative freedom to execute her vision to its fullest potential .

The same year Betsey and Chantal launched their first retail store in the heart
of Soho. In the early 80’s, they were one of the first to open a store on Melrose
Avenue in Los Angeles, helping the street to gain its worldwide recognition as
one of the best shopping areas of the 1980’s.
Today there are over sixty-five Betsey
Johnson stores worldwide.
International expansion came in 1998
with the opening of the wildly popular
London store.
In 1999 the Vancouver store opened
its doors and Toronto opened in early
September 2003.
In September 2006, the first Betsey
Johnson store opened in Japan. Betsey
Johnson clothing is also available in
better department stores as well as in
specialty stores throughout the
country, and in Europe and Asia.
 TIME FRAME,COUNTRY & SOCIAL
CONDITIONS
Betsey spent 5 years at Paraphernalia, and she recalls that during that phase
of her life, she had free reign to design whatever it was that she liked.

There was no merchandise person telling her what would sell and what
would not sell.

Later on, Betsey started her own company, called Betsey Bunki Nini with two
friends. In 2008. She claims she was a “girlfriend designer” to women; her
clothes were accessible and her designs were not up on a pedestal.

She gained control of the ready-to-wear label Alley Cat, which often catered to
“bigger ladies”,
By 1978, Betsey was ready to venture out on her own, with a label bearing
her own name and owned by her.

She claimed that other design houses loved her, but didn’t want to invest any
money in her, as her zany designs were often thought to be high-risk in the
commercial world.

She partnered up with business associate Chantal Bacon, whom she met in
1975 while designing the children’s line Shutterbug, to start designing under
“Betsey Johnson”. Betsey scraped together all of her money to start the line.
 WORK OF THE DESIGNER

Betsey’s trademark look :

sexy silhouettes

hippie inspired

F lowing fabrics

whimsical detailing and,

a fabulous fit.
SPRING 2008
READY TO WEAR

Life is just a prom!" Thus did Betsey

Johnson explain the giddy mindset of her
quintessential "girl.“
the show was organized decade by
decade, from the fifties (huge crinolines)
through the sixties and seventies (Empire
waists and daisies) to now. It consisted
almost exclusively of petticoated party
dresses dashed with decorations like
sprinkles on a cupcake
FALL 2008 READY
TO WEAR

The show, which opened with a great

fringed leather jacket, featured viable
mix-and-match pieces like a twill blazer,
a suede wrap skirt, a zebra cardigan,
Lurex leopard leggings, and a sexy
stretch-denim catsuit that would be great
for layering.
SPRING 2009
READY TO WEAR

The show had a seemingly tyke-friendly

theme of pirates-meets-Peter Pan
The models, even when sporting strangely
attractive hoop-skirted dresses in kiddie-
nursery prints, didn't G-rate their sex appeal.
And the final "Robbed Royalty" section of the
show involved handcuffed brides.
Victorian jackets, bathing suits, intarsia
sweaters, va-va-voom corsets, and tie-dyed
maxi dresses added an accessibly trendy
FALL 2009 READY
TO WEAR

Looking either like extras from a raunchy

Ellen von Unwerth shoot or like Cyndi
Lauper, the models wore rose prints, lace,
and petticoats. Forced to think more
commercially, too—as are most of her
colleagues—Johnson also showed T-shirts
from her soon-to-launch tee line as well
as sweat suit separates. "It's artsy yet very
real," she said.
SPRING 2010
READY TO WEAR

She used bodysuits and leopard prints, but she

offered them in neater, more refined
silhouettes. A little jersey number was made
up in a Liberty-style floral, while pretty red-
and-white party dresses—with crinis an
almost traditional toile. If one looked closely,
one could make out the skulls hidden among
the foliage and fauna.
 ASSOCIATION IN THE ART WORLD

Betsey was born in Connecticut and spent her childhood in dance classes. Her
aspirations to be a dancer and her love for costumes laid the foundation for
Betsey’s creativity and inspiration, which is still evident in her designs today.

Throughout all of Betsey’s shows, it is obvious that she is driven by popular

music.

Storyline is important throughout all of Betsey’s productions. Every show she

has music matched to the stage,
PRODUCT RANGE
legwear,
footwear,
handbags,
cosmetic cases,
watches,
accessories,
cold-weather
goods,
intimate apparel,
eyewear,
fragrance
 USP
While countless brands describe themselves as “flirty” or “sassy,”
Betsey exemplifies both.

Betsey Johnson, both the woman and the label, is constantly moving forward
and continues to keep a strong foothold in the fashion industry with no signs
of letting up anytime soon.

Her love of detail and design is evident in everything she does in life and in business.
Her enthusiasm, creativity and boundless talent that have kept her at the forefront of
fashion for the past 45 years will keep Betsey going for years to come.
CAOMPAIRING AN INDIAN
Style is the mantra for Rohit Bal, the fashion
DESIGNER designer from the enduring valley of Kashmir.
The "Bad Boy" of the fashion world, as Rohit
Bal is popularly called, is known for his
sophisticated cuts and breathing fabrics. He
weaves in the best for both men and women.
His creations are a reflection of his own
personality- not restrained by any norms.
Rohit Bal's creative mind gives a true bent of
spirit in his work as well. Being christened by
the Times magazine as the "Master of Fabric
and Fantasy", he purely live up to the
expectations of being among the bandwagon
of the Indian fashion industry leaders. Subtle
in his choice of colors, Rohit prefers to use
pastels and earthy tones to dress up his men
and women. However, there is no one-
signature style that the designer sticks to.
 BIBLIOGRAPHY
http://www.fashiontraveler.com/newsite/media/fotos/tiendas/BetseyJo
hnsonMadison3.jpg
http://www.glitteratimagazine.com/blog/wp-
content/uploads/2008/11/betsey-johnson-black-friday-sale.jpg
http://images.fanpop.com/images/image_uploads/Betsey-Johnson-
betsey-johnson-85292_402_437.jpg
http://www.missomnimedia.com/2009/08/women-making-history-
betsey-johnson/
http://www.style.com/fashionshows/designerdirectory/BJOHNSON/seas
ons
http://nymag.com/fashion/fashionshows/designers/bios/betseyjohnson
http://en.wikipedia.org/wiki/Betsy_Johnson
http://www.betseyjohnson.com/
THANK YO!!
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