GARUDA

INDONESIA
MEMBERS:
Nabila Atika Estiningtyas (212017074)
Vinka L. Agusta (212017106)
Elsie Zandra Amanda (212017130)
Rizqi Kusuma Dewi (212017139)

http://www.free-powerpoint-templates-design.com
 Garuda Indonesia : The Airline of Indonesia
A new level of service excellence in air travel, Garuda Indonesia, the national
flag carrier of Indonesia, seamlessly connects more than 90 destinations
worldwide

With more than 600 daily flights, Garuda Indonesia proudly serves its
passengers with the award-winning "Garuda Indonesia Experience"
service

Garuda Indonesia group currently operates 202

aircraft with an average age less than five years

The achievement of Garuda Indonesia’s transformation

program can be seen from global recognition a Skytrax’s
5-star airline rating since 2014, ranked as Top 10 Worlds
Best airline in the world

Garuda Indonesia also awarded the "5-Stars Airline"

Strengths
The largest
airline in
Indonesia.

has 36
domestic flight
routes and 26
international The concept of
servis
routes as of
“Garuda
2010 Indonesia
Experiance”
 Garuda
Indonesia has
a team
Garuda
- Reliable
Indonesia's
market share - Professional
in the - Competent
international - etc
The market
“Immigration in reaches
Aircraft” servis 23.2%.
WEAKNESS
Garuda Indonesia Airlines
 WEAKNESS

1. Financial problem 3. Customer Relationship

that is most comes from problem
the big debt and the
decline earning

2. Human Resource 4. Barriers of

problem implementation of the
strategy
Financial problem that is most Your Picture Here
comes from the big debt and the
decline earning
• Successfully for debt restructuring
on 1998
• Earning that is targeted equal to US
$ 1.2 million estimated to go down WEAKNESS
18% because of the decline of sales
• First quarterly 2003, debt position
Garuda is equal to Rp. 6,121 Triliun.
• Operating income of Garuda during
2002 was declining become Rp.
9,87 Triliun

Human Resource problem

Barriers of implementation of the
• Garuda Employees more than
strategy
9,089 people, by 1,906 without
• On rt6May, 2003 counted 641
clearly position
technicians, from 25 dosmetic
airport and 5 abroad menacing to
conduct direct action protest this
Customer Relationship problem
strategy.
• Dated entertainment system, pilot
announcments, unexciting lounges,
no frequent flyer program, and
public perception
• High operational costs lead to
higher flight ticket prices compared
to other airlines;
OPPORTUNITIES
Modern PowerPoint Presentation

Graphic
Infographic
Designed
Garuda Indonesia has been
excluded from the list of
airlines that are prohibited
from flying in the European
region.
Flight Markets

Flight markets in Indonesia rapid

growth
Garuda Indonesia joins the
SkyTeam Global Airline
Alliance
 Rapid development in
the Asia pacific airlines
industry.
Garuda Air’s fuel supplied
by Pertamina only
 01
Inadequate
03
airport facilities The bad
weather

02
The natural
04
disasters Aircraft engine
damage
 Danger of Competitors

Foreign airlaines entries for reduce

Tickets price are decreased by
to Indonesia for reduce market
competitors
penetrations.
 Social Media

Bad news about Garuda Air that

told by social media can reduce
consumer loyalty.
Any Questions ???