The document compares and contrasts the mission statements of PepsiCo and Coca-Cola. It defines what a mission statement is - answering what business the company is in by addressing customer needs, groups, and competencies. It then shows PepsiCo's original mission focused on consumer products while Coca-Cola's referenced refreshing the world. Revised versions for both provided more detail on products and impact. The 2020 missions are even more concise for PepsiCo and Coca-Cola.
The document compares and contrasts the mission statements of PepsiCo and Coca-Cola. It defines what a mission statement is - answering what business the company is in by addressing customer needs, groups, and competencies. It then shows PepsiCo's original mission focused on consumer products while Coca-Cola's referenced refreshing the world. Revised versions for both provided more detail on products and impact. The 2020 missions are even more concise for PepsiCo and Coca-Cola.
The document compares and contrasts the mission statements of PepsiCo and Coca-Cola. It defines what a mission statement is - answering what business the company is in by addressing customer needs, groups, and competencies. It then shows PepsiCo's original mission focused on consumer products while Coca-Cola's referenced refreshing the world. Revised versions for both provided more detail on products and impact. The 2020 missions are even more concise for PepsiCo and Coca-Cola.
MISSION Defined Answers the question “What business are we in?” or “Why do we exist?” --Customer Needs: What is being satisfied? --Customer Groups: Who is being satisfied? --Distinctive Competencies: How are customer needs being satisfied? Mission Statements: PepsiCo vs. Coke? • To be the world's premier • To Refresh the World...in consumer products body, mind, and spirit. company focused on • To Inspire Moments of convenient foods and Optimism... through our beverages. brands and our actions. • To Create Value and Make a Difference... everywhere we engage. Revised PepsiCo & Coca Cola Mission Statements • As one of the largest food and • To refresh the world... beverage companies in the world, our mission is to provide • To inspire moments of consumers around the world with delicious, affordable, convenient optimism and and complementary foods and happiness... beverages from wholesome breakfasts to healthy and fun • To create value and daytime snacks and beverages to make a difference. evening treats. Mission Statements 2020