DEVELOPING

BUSINESS PLAN
WHAT IS BUSINESS PLAN?
 a written document that describes a business, its
objectives, its strategies, its market and its financial
forecasts.
It states business goals, argues why they are
believed attainable and shows a plan to reach them.
It is also helpful tool to monitor the business
performance to stay on track.
ATTENTION!!!!
 Your business must be feasible,
be realistic!
 Take an objective and honest
look at the business, avoid own
judgments.
WHAT IS BUSINESS PLAN?
 Executive Summary
 Business Plan Summary
Marketing Plan
 Management Description
 Financial Plan
 Attachments
I. EXECUTIVE Guide Questions to be
SUMMARY followed! 
I. EXECUTIVE SUMMARY
 it is the summary of the entire plan and should include
highlights from each section of the document.
 MAIN ADVICE!!!!
 Be concise, no more than one page.
 Provide a brief answer to the following questions
related to your business: WHAT? WHERE? TO
WHOM? WHY?
 Do not overemphasize any information, be precise to
the point.
II. BUSINESS PLAN Guide Questions to be
SUMMARY followed! 
II. BUSINESS PLAN
SUMMARY
A. Background and History
- Describe the history of your business if
it is an existing business, or how you
developed your idea to start a new
business.
II. BUSINESS PLAN
SUMMARY
B. Description of Products
- Describe your products and services.
III. MARKETING Guide Questions to be
PLAN followed! 
 III. MARKETING PLAN
A. Products or Services
- What customer need or want is being filled?
- What are the features and benefits of your
products or services?
- How will your product be made or how will
your services be provided?
III. MARKETING PLAN
A. Products or Services
- Who will supply the materials?
- What future products/services will you
offer, and when?
- How will your products or services be
distributed?
III. MARKETING PLAN
B. Target Market
- Who are your customers – what does
your customer profile look like?
- What information do you have that
supports your decisions about your
customers?
III. MARKETING PLAN
B. Target Market
-What is the growth potential for this
business? What is your plan for growth?
III. MARKETING PLAN
C. Competition
-Who are your main competitors?
- SWOT Analysis: Strengths,
Weaknesses, Opportunities, and Threats
III. MARKETING PLAN
C. Competition
- What is your competitive advantage –
why will customers buy from you instead
of the competition?
III. MARKETING PLAN
D. Image and Packaging/Logo
- What will be the image of your
business be?
- What will your packaging/logo look
like (attach samples)?
III. MARKETING PLAN
D. Image and Packaging
- What do your business cards and
promotional material look like?
- What will your business be located, and why
did you choose this location? Include a sketch of
your floor plan.
III. MARKETING PLAN
E. Pricing
- How did you determine your pricing
strategy? (Attach sample of prices)
- How do your prices compare to the
competition?
III. MARKETING PLAN
F. Marketing Strategy/Goals
- What is your promotional plan?
- What is your dream-where do you see
your business in the next 2 to 5 years?
IV. MANAGEMENT Guide Questions to be
DESCRIPTION followed! 
IV. MANAGEMENT
DESCRIPTION
- If employees, how many will you have
and what will their duties be?
- What will their duties and qualifications
be?
- What will it cost your business for two
years?
IV. MANAGEMENT
DESCRIPTION
- What will your employee salaries be for
the first two years?
- How will you manage your record
keeping, finances, and inventory?
- What type of payments will you
accept? (cash, check, credit cards, etc. )
IV. MANAGEMENT
DESCRIPTION
A. Contingency Plans: Made for YOU
- What will you do if you become sick or
injured, or in the event of a family or
personal emergency that takes you away
from the business? Who will take care of
the business? How much will it cost?
IV. MANAGEMENT
DESCRIPTION
A. Contingency Plans: Made for BUSINESS
- What will you do if sales are not what
you expected? What will you do to increase
them?
- What will you do if costs are higher than
you expected? What will you do to decrease
them?
IV. MANAGEMENT
DESCRIPTION
A. Contingency Plans: Made for BUSINESS
- How will you make decisions to continue
to stabilize or increase your cash flow or
profits?
- What will you do if a competitor lower
their prices?
V. FINANCIAL PLAN Guide Questions to be
followed! 
FINANCIAL PLAN
- Include you’re your personal
financial data: Personal Financial
Statement
LAST PART, SA LAST BUT NOT THE

WAKAS!!!!!! LEAST!
 DON’T FORGET…
- To take pictures that will serve as your photo
documentation.
- To follow the format given accurately.
- To participate in developing your business plan, be a
responsible member!