PERIOD 1-8 ANALYSIS

Financial position analysis

For analyzing financial position of the company 3 criteria are kept in mind are
Profits , share prices , Cash in hand and variable costs.

Profit trend analysis

35,000
30,000
25,000
Profit in ,000

20,000
15,000
10,000
5,000
0
o 1 2 3 4 5 6 7 8
-5,000 d d d d d d d d d
e rio erio e rio e rio e rio e rio e rio e rio e rio
p
-10,000 p p p p p p p p
 Financial position analysis
Share prices of a company directly reflects the profit earning ability of a company. A
company earning good profit often has high share prices and a sound financial
position. Below graph shows that how our company’s share price moved in market:-

share price
250 222.51
206.09
200 191.92 190.68 183.36
171.37 160.04 169.88
142.15
150
100
50
0
period 0 period 1 period 2 period 3 period 4 period 5 period 6 period 7 period 8

share price
Financial position analysis
To assess Liquidity position of the company variable cost and cash in hand has
been kept as an evaluation criteria. Below it has been shown through a graph.

400,000
350,000
300,000
250,000
200,000
150,000 variable cost
cash in hand
100,000
50,000
0
Interpretation
Explanation Rating
Profit Companies profitability is not good as it decreased more Poor
then increase in it. Moreover it is really unstable and
decreased at really fast pace than growth in it
Liquidity Company has a Fair liquidity position and enough cash Fair
to run its business. However its been observed while
comparing cash in hand with variable cost that company
is not using much of his cash causing low sales and low
profits.
Share price There was no high fluctuation in share price of the Fair
company as it increased at very slow rate. Hence
investors are not satisfied with performance more
improvement can be done.

Note:- It can be concluded that company has a fair financial condition but however
weak profits of company show lack in marketing strategy.
Marketing and Sales analysis
• The marketing and sales performance of the
company will be evaluated on the basis of four
parameters:-

– Promotion expenditures

– Product accessibility or Distribution.

– Market share and

Promotion expenditures and level of
production
• Advertising is an important tool to increase consumer awareness and
generate demand in the market as a result increases the sales of product.
A graphical presentation showing advertisement expenses is given below:-
6000

5000

4000

3000
promotional expences
2000 level of production(units)
1000

0
 PRICING
DAIL
70

60

50

40
PRICE

30

20

10

0
Period Period Period Period Period Period Period Period Period
0 1 2 3 4 5 6 7 8
 DINK
50
45
40
35
30
25
PRICE

20
15
10
5
0
Period Period Period Period Period Period Period Period Period
0 1 2 3 4 5 6 7 8
 DEPO
100
90
80
70
60
50
PRICE

40
30
20
10
0
Period Period Period Period Period Period Period Period Period
0 1 2 3 4 5 6 7 8
 DZIRE
70

60

50

40
PRICE

30

20

10

0
Period 3 Period 4 Period 5 Period 6 Period 7 Period 8
Market share
Impact of promotion, distribution and pricing is being shown in the graph. Showing
market share movement of all 4 products of company.

“All share is given in percentage”

9.5 Dail Depo Dink Dezire

6.5
5.4 5.6 5.4
4.3
3.7
3.3
2.8 3
2.6
2.3 2.1 2.2 2.3 2.1 2.1
2 1.8
1.6 1.5 1.5
1.2 1.1 1.1 1.2
0.6
0.3 0.1
0 0 0
period 1 period 2 period 3 period 4 period 5 period 6 period 7 period 8
Scores and ranks based on company
performances
Period Ranks Scores

1 6 59

2 2 66

3 6 46

4 7 29

5 7 23

6 7 21

7 7 20

8 7 18