Professional Documents
Culture Documents
Digital Marketing For Managed Services
Digital Marketing For Managed Services
Manufacturing Education
Prevent production downtime with a solution Improve student learning and school
that works to combat tough RF environments, innovation with reliable connections and
open or high-ceiling spaces, and extreme always-on coverage, while providing both IT
temperatures and physical security
Benefits by Vertical
Retail & Professional Services
Enable enhanced guest experiences while delivering the rich intelligence required
to drive business decisions and increase customer loyalty
Needs / Offerings
Enhanced Experiences Location Analytics Business Insight
Create bespoke interactions with Display real-time location statistics to Deliver breakthrough visibility and
bandwidth control, custom splash improve customer engagement and insights into guest activity, employee
pages, and pushed offers via BLE loyalty across sites trends, shopper profiles, and
purchasing behavior
Hospitality
Help hotels, restaurants, etc. go beyond guest wireless and deliver a custom
experience, from more attentive staff to increased personalized interactions
Needs / Offerings
Delight Users Location Analytics Customize Experiences
Remotely configure secure guest Wi- Provide actionable insights into how Bluetooth radios in Meraki APs
Fi with custom splash pages and guests move through properties, provide seamless integration with
featured offers, all in a few dashboard where they linger, and how often they third party apps for context and
clicks return location-aware mobile experiences
Healthcare
Optimize critical deployments typical of clinics, medical campuses, and assisted
living facilities with accessibility, end-to-end visibility, and control
Needs / Offerings
Patient Connectivity Secure Sharing Maintain Control
Allow hospital guests and patients to Securely transfer sensitive patient Limit patient/guest wireless access to
stay connected to loved ones with data between locations with self- specific APs and for scheduled times
APs that securely isolate guest traffic healing, auto-provisioning site-to-site of day, while providing staff with
from the core network VPN bandwidth they need
Manufacturing
Prevent production downtime with a solution that works to combat tough RF
environments, open or high-ceiling spaces, and extreme temperatures
Needs / Offerings
Enable Mobility Complete Coverage Monitoring & Insights
Enable workforce efficiency with Rapid expansion of connectivity to Provide production quality assurance
secure connectivity to fast Wi-Fi and remote “dead zones” with zero-touch, and monitoring with motion search
APs built to overcome challenging automatic AP meshing, regardless of tools and analytics built into security
environments conditions at the site cameras
Education
Improve student learning and school innovation with reliable connections and
always-on coverage, while providing both IT and physical security
Needs / Offerings
Prioritize Education Usage Control Student Insights
Seamlessly manage applications by Create multiple student, teacher, and Get up-to-date insights into client,
blocking certain harmful sites, guest networks and assign varying student, and application usage with
limiting bandwidth on other apps, and levels of traffic shaping or firewall cloud-automated classification and
prioritizing educational apps rules to each network device fingerprinting
Meraki Managed Services
Turnkey Managed Services Examples
Intelligent, cloud-managed services providing a complete infrastructure, reduced overhead costs,
and added value
C
of content, it’s important to understand where they are in the
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purchasing lifecycle.
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For simplicity, let’s consider the following stages:
Awareness
- Tell customers what pain points your offer solves
Consideration
- Provide more info on your offer & the advantages
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Decision
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- Equip your sales team with tools for specific questions
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Nurture
- Stay in touch & inform customers on new offers
Digital Customer Journey
- Online ads, ie images & text - SEM: Pay each time users click on - Cookie-based; ads follow users’ - Two types: organic and paid
- Used to redirect attention to the the ad. You can gain specific info browsing to remarket messages - Paid ads, promoted posts, or
company’s product about your audience - Only 2% of web traffic converts sponsored stories to reach the
- Most successful when combined - SEO: Uses linking, targeting on the first visit, meaning 98% demographic you’re looking for,
with remarketing keywords, meta descriptions, etc. could use retargeting without paying too much
- ie. banner, curtain, etc. that improve search engine rank. - “Wow, I’ve been seeing [insert - Most popular B2B platforms:
- Cost per impression or click SEO is organic, not paid. brand here] everywhere lately” Facebook, LinkedIn, Twitter
- Sponsored ads at the bottom of a - One page that acts as a place to - Communications sent via email to - Targeted at prospects, as well a
blog or social media post direct users through advertising or a targeted list of customers current customers
- Typically seen as: “other search results - Emails can be service-specific or - Interactive way to engage with
recommended stories” or “other - Can include information on the shared with other offers those interested and move them
people liked...” company/service or can act as a - Service-specific is preferred when down the funnel to sales
lead capture page with an possible to prevent confusion of - Can be advertised via email, tech
information collection form messaging forums, display ads, social
Interaction Examples by Stage
Awareness Consideration
C
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es
- Social media - Webinars
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id
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- Case studies & videos - White papers
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- Podcasts - Trials
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Nurture Decision
- Remarketing - Call scripts
on
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-
i si
Direct emails tu - Battlecards
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- Nurture journey re - Live demos
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Social Content Examples
- Reliable IT is within your grasp! Reach out to learn more.
- Your one-stop-shop for all your IT needs!
- Looking for a new way to reliably and securely connect locations? SD-WAN can save the day!
- Keep your business and users safe, secure, and protected.
- Need enterprise-grade, secure IT deployed ASAP? Reach out to learn more.
- Better together: Connectivity & Fully-managed IT infrastructure.
- Remove the complexity...Connectivity and high-performance IT, together at last.
Template:
Customer pain point + Teaser on how your solution can help + Clear call to action
Interpreting Results