Adroits

Marketing
Consultancy
We simplify ur needs.....
“Effective Advertisement through

Auto-Rikshaws In Warangal ”
Kalyan Vodela(099513)
Kiran Kumar V(099519)
Murali Chandra P(099524)
Rama Krishna J(099527)
Sunil Kumar P(099538)
Chaitanya Rao N (099506)
Bhaskar G(099524)
 Introduction of various means of Advertising in
Warangal

• Television-Various channels, Local channels

• Radio-93.5 Red FM
• Newspapers
• Internet
• Pamphlet's
• Others

But how many watch?

 List of Autos in Warangal
S No. Routes No. of autos
1 Kazipet to Hanmakonda Chowrastha
via Public gardens 1500
via Bustand 3000
2 Hanmakonda to Warangal Chowrastha
via mandi bazar 3900
via Tailors street 3400
3 Public gardens to bheemaram 2800
4 Warangal stn to Narsampet road 3500
5 Warangal post office to rangasaipet 4200
6 Kazipet to madikonda 450
7 Kazipet to Warangal(Hunter road) 700
8 Others 5800
Total (approximately) 30,000
Data collected from Telangana Auto union
 Estimation of number of customers

• 30,000 * 5(trips) * 2(ways) * 3(avg. no. of customers )

Sample Billing Machine

Shift

E
 Machine Technical specifications

• 2 Inch Thermal Printer.

• 2000mAH Built Lithium Ion Battery Pack.

• USB Interface, 4 MB Data Memory.

• Multi Level Password Protection.

• In Built Secure Data to suit the Customer needs.

• Very Small and Handy.

• It is Thermal model, It can print Tickets/ Bills very fast.

 Print specifications
Print speed 10 bills in one minute

Printable width 2 inches width

Paper type Thermal roll paper

Paper width 2 inches width

power 220VAC,47-53 HZ

DIMENSION 127mm X 142mm X 242mm

 Billing Machine Supplier

• WeP Peripherals Limited.
40/1A, 4th Floor,
Lavelle Road,
Bangalore-560001
Tel : 91-80-66112000   Fax: 91-80-22270378
Satellite view of Kazipet
Satellite view of Warangal
•
Plan
 Our plan involves 3 key players

•
• Adroits provide a perfect platform where
advertising of showrooms can be done by
using autos as a medium.

• We provide billing machines to autowalas in

which the advertisements like offers provided
by showrooms is provided.
 Statistics
• 1 auto * 10trips * 2 * 4customers

= 80 costumers/day * 22 days.
= 1700 customers/month

2 autos= 3400 customers/month

Appx 3000 customers/month

 Passengers-----customers
• When a passenger leaves an auto he will be received a bill
having their age, charge along with the advertisements of
showrooms.

• These bills will be having a column where passengers have

to fill their name and mobile number details and drop in the
box available at showrooms.

• Gifts can be offered by draw taken by showrooms at every

week .

• Here customers can be driven to doorsteps of showrooms.

Example
Example
Example
Sample bill
 Schemes
S Scheme Price(Rs) What we offer?
No

2 Autos
1 Local without 4499 Single side billing
discounts Free stickers add
2 Autos
2 Local with discounts 4999 Double Side billing
Free stickers add
4 Autos
3 Full without discounts 7999 Single side billing
Free stickers add
4 Autos
4 Full with discounts 8499 Double side billing
Free stickers add
Sample bill
Sample 2 sided advertisement
 Data given to Show rooms
S No Date Time M/F Age Bill Amount

00001 08/10/2010 09:10 M 35 5.00

00002 08/10/2010 09:17 M 40 6.00

00003 08/10/2010 09:50 M 25 9.00

00004 08/10/2010 09:56 F 25 5.00

00005 08/10/2010 10:15 F 35 7.00

00006 08/10/2010 10:20 M 60 6.00

00007 08/10/2010 10:30 F 55 10.00

 Data to Autowala’ s
S No Date Time Bill Amount

00001 08/10/2010 09:10 5.00

00002 08/10/2010 09:17 6.00

00003 08/10/2010 09:50 9.00

00004 08/10/2010 09:56 5.00

00005 08/10/2010 10:15 7.00

00006 08/10/2010 10:20 6.00

00007 08/10/2010 10:30 10.00

 Financial Analysis
• Click here
 ADVANTAGES……
FOR SHOW ROOMS…
• Advertising at cheaper cost.
• Covering wide range of customers.
• Driving customers to the doorsteps of
showrooms.
• Able to know diff age group customers
• Unique branding.
 Advantages
FOR CUSTOMERS…
• Exact billing.
• Bills are reserved than pamplets.
• Gets awareness about the products.

FOR AUTO DRIVERS…

• Generates income.
• Branding of auto transportation system.
 Future Scope
• Extending the services to other Auto’s of
various locations. Ex:-Hyd

• Targeting the transportation system of various

semi-urban areas where the auto transportation
system dominates the other.

• Extending the services and network in terms of

advertisement.
 Fact
• This system enables us to contact customers
less in particular period of time… But, works
effectively.

• In many cases it is a positive fact since slowly

it will inject into customers and longer will be
the time of advertising.
 Roles in Adroits
• Sunil Kumar- Managing partner & Marketing
Executive
• Murali Chandra-Finanacial Analyst
• Kalyan Vodela- Forecasting Analyst
• Kiran- Data Analyst & Designing.
• Ramakrishna J – Machines handling & data
collection executive
 Ad

•
 Any queries??

•
 Thank you