OPD and PR

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Public Relations Department

Overview
• Public relations is a relatively new service in hospitals.
• Has gained importance and permanent place in hospital set-
up.
• A good PR programme is essential both inside and outside
Functions
• To interpret different view points of the public.
• To develop communication materials.
• To collect data and analyze it to improve communication
between the hospital and public.
Outpatient Services
• It includes treatment, diagnostic test and minor
surgeries.
• Its an important part of the hospital s they must
pay attention to make proper planning,
designing, organization and functioning of OPD
department.
• A well designed and organized OPD can be a
sorce of high revenue.
• Emergency unit is an Integral of total OPD.

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