TOPIC-RELIANCE FRESH

REPRESENTED BY-AKANSHA PANDEY

 RELIANCE RETAIL-

 ITS FOUNDED IN 2006.

 IT IS A SUBSIDIARY COMPANY OF RELIANCE

INDUSTRIES LIMITED.

 THE FOUNDER OF RELIANCE RETAIL IS MUKESH

AMBANI AND CEO IS V.SUBRAMANIAM .

 HEADQUARTER – MUMBAI , INDIA .

 HISTORY –
 GIANT CORPORATION LIKE WALMART AND RELIANCE HAVE STARTED
AND TAKE OVER THE INDIAN RETAIL SECTOR .

 THESE CORPORATION WILL HAVE DIRECT IMPACT ON INDIA’S 650

MILLION FARMERS AND 40 MILLION PEOPLE IMPLOYED IN TINY RETAIL .

 RECENTLY RELIANCE FRESH STORES SHUT DOWN FROM UP AND GOT

POOR RESPONSE FROM SEVERAL STATES LIKE – KERALA ,WB ,ORISSA
AND JHARKHAND.

 BUT THEN IT CAME WITH STRATEGY TO SHIFT RETAILER TO BEING

SUPPLIER ie. TARGETING HAWKERS,VENDORS,PUSH CART WHEELERS
INSTEAD OF CUSTOMERS .
 STRATEGY -
 IT AIMS TO BUILD AN INTEGRATED SUPPLY CHAIN TO
DELIVER AND OPERATE ITS CLAIMED “FARM TO FORK
MODEL”.

 RELIANCE HAS BEEN RACING TO SET-UP DEALS WITH STATE

GOVERNMENT TO ESTABLISH RURAL HUBS .

 TO BUY FRUITS ,VEGETABLES ,PULSES ,AND DAIRY GOODS

FROM FARMERS AS IT MOVES TO BUILD A “STATE-OF-THE-
ART SUPPLY CHAIN” IN THE ENTIRE COUNTRY .
 LOCATIONS OF RELIANCE FRESH -

 MUMBAI (8)
 DELHI (30+)
 BANGALORE (30+)
 AHMEDABAD (26)
 CHENNAI
 PUNE
 JAIPUR
 NAGPUR
 INDORE
 THAME
 BHOPAL
RELIANCE STORES
 SPECIALITY -
 RELIANCE FRESH IS INDIA’S LEADING NEIGHBOURHOOD
RETAIL CHAIN ,SYNONYMOUS WITH FRESHNESS & SAVINGS.

 THE THREE CORE PROMISES OF RELIANCE FRESH ARE –

FRESH HUMESHA ,AVAILABLE HUMESHA ,SAVING
HUMESHA .

 RELIANCE FRESH IS A ONE –STOP –SHOP FOR FRESH

SHOPPING ,FRESH SAVINGS AND FRESH HAPPINESS .
CONCLUSION -

 I WOULD CONCLUDE MY REPORT BY SAYING THAT , THERE

MANY COMPETITORS IN MARKET & WE NEVER KNOW WHEN
A NEW CPOMPETITOR WILL COME WITH THE NEW PRODUCT
SO WE SHOULD ALWAYS PREPARE TO DO CHANGES
ACCORDING TO THE DEMANDS OF CUSTOMER ND NEW
PRODUCTS . SO , THE MAIN CONCLUSION I MUST GIVE IS A
NEW COMPAIGN SHOULD BE MADE WHERE THE FOCUS
SHOULD NOT BE ONLY MADE ABOUT ‘HAPPY LIFE’ BUT
ALSO THE EXTEND WARRANTY OF PRODUCT .
RELIANCE TAKE ON RELAINCE MART