CHANGE MANAGEMENT

GROUP 3
Presented to:- PROF. HARSHALI MAM

Presented by:-
 INTRODUCTION
Change management is a structured approach to
shifting/transitioning individuals,teams and organsitations
from a current state to a desired future state. It is an
organizational process aimed at empowering employees to
accept and embrace changes in their current business
environment..
 IMPORTANCE OF CHANGE
 Survival and growth in global competition

 Adjustment to environmental changes

 How effectively the resources are utilized

 Promotion of better customer focus and satisfaction

 Employee’s frustration providing moral booster

PROBLEM IN CHANGE MANAGEMENT
BARRIE
RS

EMOTIONA
L
BARRIERS

ENVIRONM
CULTURAL
ENTAL
BARRIERS
BARRIERS

BARRIERS OF
PERCEPTION
CHANGE IN AN ORGANIZATION
CHANGES IN HUMAN THROUGH
TECHNOLOGY
PROCESS OF MANAGEMENT CHANGE

Define change management process and practices

Receive change requests

Plan for implementation of changes

Implement and monitor the changes; back out changes if necessary

Evaluate and report on changes implemented

Modify change management plan if necessary

Lewin’s Three-Step Model of
Organizational Change
LEWIN’S THREE-STEP CHANGE MODEL

Refreezing

Change

Unfreezing
Resistance to Change in organization
Resistance to Change
change

ORGNIZATIO
NAL LEVEL
FORCES

SUB-UNIT GROUP
LEVEL LEVEL
FORCES FORCES

INDIVIDUA
L LEVEL
FORCES
 Individual change

Organization
al change Group level
change
ORGANIZATIONAL RESISTANCE
S o u r c e s o f O r g a n iz a tio n R e s is ta n c e t o C h a n g e
T h re a t to S tru c tu ra l
e s ta b lis h e d in e r tia
re s o u rc e
a llo c a tio n s
T h re a t to L im ite d
e s ta b lis h e d O r g a n iz a t io n a l
fo c u s o f
r e s is ta n c e
pow er change
r e la tio n s h ip s

T h re a te to G ro u p
e x p e r tis e in e r tia
 Individual Resistance
S o u r c e s o f In d iv id u a l R e s is ta n c e to C h a n g e
S e le c t iv e
in f o r m a tio n H a b it
P r o c e s s in g

In d iv id u a l
r e s is ta n c e

Fear of S e c u r ity
th e u n k n o w n
E c o n o m ic
fa c to rs
 GROUP LEVEL FORCES

GROUP
LEVEL
FORCES

GROUP GROUP
THINK GROUP
NORMS
COHENSIVE
S
SUB-UNIT-LEVEL FORCES

DIFFERENCES IN
ORIENTATION POWER
AND CONFLICT
 Overcoming Resistance
Education & Communication
Participation & Involvement
Facilitation & Support
Negotiation & Agreement
Manipulation & Co-opertation
Explicit & Implicit Coercion
CHANGES IN PRODUCT PACKAGING