OPPORTUNITY

SCREENING
MARLON T. ONOFRE
ENTREPRENEURSHIP
BUCAL NATIONAL HIGH SCHOOL – SHS
Priming

Think of products /
services that is not yet
available in the
community.
 How do these products / services
could be a solution to the growing
needs of people in the community?

*play a video clip

After opportunity seeking, comes the
rigorous process of Opportunity Screening.
Because of the many opportunities possible
for the entrepreneur, its is important to come
up with a shortlist of a few very promising
opportunities which could be put in detail.
Activity

Screen the Right Spot

There are several criteria you may consider
in screening the opportunities possible for
a business plan.
Working in a group, think like an
entrepreneur and provide five (5) criteria
as basis for screening the following
business opportunity in your town. (15 min)
Bakeshop Salon
1. How did your group come up with the criteria in
screening the given business opportunity in your
town?

2. Why there is a need to screen the business

opportunities?

3. What is opportunity screening?

Abstraction
The 12 R’s of Opportunity Screening
1. RELEVANCE
The opportunity must be aligned with what you
have as your personal vision, mission and
objectives.
2. RESONANCE
The opportunity must match the values and
desired virtues that you have or you wish to
impart.
3. REINFORCEMENT
How does the opportunity strengthen the
entrepreneur’s personal interest, talents and skills?
4. REVENUES
In any endeavor, it is important to determine the sales
potential of the products or services you want to offer.
5. RESPONSIVENES
If the opportunity you want to pursue addresses the
unfulfilled or underserved needs and wants of the
customers, then you have a better chance of
succeeding.
6. REACH
Opportunities that have good chances of expanding through
branches , distributorships, dealership, or franchise outlets in
order to attain rapid growth are better opportunities.
7. RANGE
The opportunity can potentially lead to wide range of
possible product or service offerings, thus tapping may
market segments of the industry.
8. REVOLUTIONARY IMPACT
Opportunities that will revolutionize the industry or most
likely to be the “ next big thing”.
9. RETURNS
It is a fact that products with low cost of production and
operations but are sold at higher prices will definitely yield
the highest returns on investments. Returns can also be
Intangible ( meaning they come in the form of high profile
recognition or image projection).
10. RELATIVE EASE OF IMPLEMENTATION
Will the opportunity be relatively easy to implement or
will there be obstacles and competency gaps to overcome.
11. RESOURCES REQUIRED
Opportunities requiring fewer resources from the
entrepreneur may be favored than those requiring more
resources.

12. RISKS
In any entrepreneurial endeavor, there always risks
such as high technological, market and people risks.
Application
Group Work
Screen your chosen business using the matrix for
opportunity screening.(A copy of a matrix will be provided)

Make a short interpretation on the result of the

screening matrix.
Assignment:

Project # 1 Industry Trends (Due Thursday, July 26, 2018)

Choose one of the newspapers or
periodicals and locate an article to an
industry trend. Summarize the information
you read and attach a copy of your source.