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  • Culture of Alliances Alliance Capabilities Measuring The Right Parameters

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    Eli Lilly has a long history of successful alliances and was a pioneer in pharmaceutical partnerships. However, it now faces some challenges in scaling its alliance operations globally. There are reservations about the role of the Office of Alliance Management and how to equip it for intercultural partnerships. Additionally, there are debates around how to measure alliance success and whether the focus should be on immediate needs or long-term goals. Proper training and support for alliance managers is needed as their role expands in the changing industry landscape.

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    Eli Lilly has a long history of successful alliances and was a pioneer in pharmaceutical partnerships. However, it now faces some challenges in scaling its alliance operations globally. There are reservations about the role of the Office of Alliance Management and how to equip it for intercultural partnerships. Additionally, there are debates around how to measure alliance success and whether the focus should be on immediate needs or long-term goals. Proper training and support for alliance managers is needed as their role expands in the changing industry landscape.

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    12 views3 pages

    Culture of Alliances Alliance Capabilities Measuring The Right Parameters

    Uploaded by

    snehal
    Eli Lilly has a long history of successful alliances and was a pioneer in pharmaceutical partnerships. However, it now faces some challenges in scaling its alliance operations globally. There are reservations about the role of the Office of Alliance Management and how to equip it for intercultural partnerships. Additionally, there are debates around how to measure alliance success and whether the focus should be on immediate needs or long-term goals. Proper training and support for alliance managers is needed as their role expands in the changing industry landscape.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 3

    What Makes Eli Lilly Good At Alliances?

    Alliance Measuring the


    Culture of Alliances
    Capabilities Right Parameters
    1. Rich history in making 1. Office of Alliance 1. Under the LAMP, Lilly has
    collaborations and Management was a separate certain parameters that
    partnerships. organizational unit which measure parameters to track
    helped Lilly with maximize and drive the value creation
    2. Leading and pioneer in the value of alliances from alliances like VOA, 3D
    making alliances (Example of fit analysis and alliance
    Genentech) 2. They focused on reducing health.
    failures due to reasons other
    3. Serious attitude towards the than scientific ones. Focused 2. VOA - surveys that are
    importance of role of on softer aspects like professionally administered
    Alliances in Growth of Eli Cultural alignment, Conflict and fully anonymous to
    Lilly. (1996 deal failure) etc. encourage frank responses

    3. LAMP - Roadmap for 3. 3D Fit Analysis – Measured


    creating streamlined & Strategic, Operational and
    simplified alliance Cultural Fit
    management process
    4. Alliance Health – Use of
    4. Responsibility Centers – VOA to continuously
    Alliance Champion, Alliance monitor the success of
    Leader & Alliance Manager Alliances
    03/20/2021 1
    What are the challenges faced by Eli Lilly in the recent context? (1/2)

    Lilly- Alpha Partnership: Lilly – Beta Partnership: Lilly – Gamma: A


    A Research Alliance A Marketing Alliance Manufacturing Alliance

    1. Some execs had reservations 1. While line managers are 1. Some Gamma execs feel that
    about OAM and the role responsible for day-to-day Lilly has a rigid system which
    played by an Alliance ops, Alliance Managers are hinders quick response from
    Manager seen as people from outside the Alliance Team
    2. Measurement of what a 2. Often lack the sense of
    “healthy” alliance pays back what’s going on within the
    to the company is under core team and thus aren’t
    question able to represent their side
    effectively

    03/20/2021 2
    What are the challenges faced by Eli Lilly in the recent context? (2/2)

    Expanding Alliance Scope Path for Alliance


    What to focus on?
    in Geography & Function Managers?

    • Expanding globally • Some see value in building • Staffing concerns


    • How to equip OAM for relationships, some in Ops, • General Management skills
    intercultural skills? others in Capability needed
    • Many countries don’t have • What should OAM push • HR dimension also needed
    strong IP regime, how to towards? • Alliance managers need to
    deal with them? • Some also see Alliance be more proactive as the
    Managers as people looking industry is getting more
    at immediate capability competitive
    building needs. Should it • At the same time, they
    look towards long-term shouldn’t lose the focus on
    needs? what they initially set out to
    accomplish
    • Selection, Training and their
    promotions thus become
    critical

    03/20/2021 3

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