Professional Documents
Culture Documents
BSC Marketing Communication GroupBA Final Aaa
BSC Marketing Communication GroupBA Final Aaa
Group BA
Bente Bosman, Karolis Butkus, Michael DeLong, Konstantin Felgenhauer, Sara González
Novo, Youssef Hassan, Chieko Hayami, Thomas Istenes, Lara Kaulfuss
Agenda
1 H&M
2 Current Outlook
3 Influencer Definition
4 Dummy Guide
5 Target Group
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Agenda (continued)
6 Influencers
7 Channels
8 Effectiveness
9 Conclusion
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Video
Image Holder
Values
Values
Mission
Image Holder Image Holder
Strategy Mission
Goals
Goals
5 5 Präsentationstitel Datum
H&M: Current Outlook
7 7 Präsentationstitel Datum
Dummy Guide
01 02 03
Analysis Identifying Influencers Campaign
• Target Group • Quantitative Data • Co-Creation
• Market Position • Qualitative Data • Ways of Collaborating
• Goal • Match • Content
• Companies Value and • Offer • Trends
Characteristics
05 04
Effectiveness Social Media Platform
• Feedback Loop • Influencer Based
• Numbers • Content Based
8 8 Präsentationstitel Datum
Target Group
As described the main target group are young woman and girls that buy on a more frequent basis.
Guys Children
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Followers
Caroline Blomst Instagram
AKA CarolinesMode
97K
About Her
Facebook
Caroline Blomst is one of the most well-known Swedish 47K
bloggers and influencers. She is most known for her
streetwear and has a vast following that keeps up with Blog
her day-to-day looks and constantly takes note of what 13K
companies and brands she is wearing.
Total reach
157K
Audience
10 Präsentationstitel Datum
Source: Instagram
Followers
Mario Moreno Instagram
AKA Followmario
23K
About Him
Audience
11 Präsentationstitel Datum
Source: Instagram
Followers
Janni Déler Instagram
AKA Jannid
About Her 1,3M
Facebook
Janni Déler is a Swedish blogger and influencer who lives 25K
in Monaco. She is known for her travel and fashion posts Blog
depicting her modeling in locations all over the world. She
13K
has collaborated with the likes of Calvin Klein, Nelly,
Maybelline, and Nelly. Youtube
337K subscribers
Audience
Total Reach
Females from 18 to 45 who are interested in fashion and 1,7M
traveling who are enchanted by her quirky personality and
lavish, exotic lifestyle.
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Source: Instagram
Social Media Channels
90%
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Social Media Channels
Independent from
influencers´s profil Analytics Number of individuals Impression
who have seen the post
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Source: H&M Source: google analytics
Source: sociallek Source: socialbakers
Calculations
Influencer/ Social
$57.103,89 $39.059.063,11 684%
Media Marketing
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Conclusion
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