SLOGAN AND DIRECT/INDIRECT

ADVERSTISEMENT
SLOGANS

 Slogans are catchy phrases that give some extra information about the product. They should be easy to
remember. In this sense they are similar to sayings and proverbs.

 When creating a slogan it is frequent to use poetic techniques like symbolism, allusion, hyperbole, paradox,
repetition, rhyme...The ideal slogan is short (between 3-5 words).

 Their power is so strong that many times they can stay with us longer than the products they were associated to.
 “Have a break, have a Kit Kat” - Kit Kat
 “Open Happiness” - Coca Cola 2009
 “Your potential. Our passion” – Microsoft
 “Everything We Do is Driven By You” – Ford
 “The power of Dreams” – Honda
 “Float like a Butterfly, Sting like a Bee, 1/2 the calories, all the G” - Gatorade
 “Never Follow”-Audi
 “It’s all in the mix”- Twix
 “Think Different” – Apple
 “Red Bull gives you wings” - Red Bull
TYPES OF ADS

 Direct Ads: We have very clear information about the product (characteristics and features).*

 Indirect Ads: Now the information is very subtle and subjective, appealing more to our desires, dreams, wishes...
 Direct advertising
 Indirect Advertising
 DIRECT ADVERSTISING
 Focus on your product information
 Consider what is your selling point
 Just give a straight information
 Consider the formation of your advertisement
 INDIRECT ADVERTISEMENT

 Focus on the curiosity of the audiences

 Be careful of the misleading information
 Should have an attractive sense
 Should have connection with your product