GROUP MEMBERS

ADNAN UL HAQUE (SC0747)

THEVARAJAH RAJEEVAN (SC0528)
VINODH RANA (SC0932)
YASOTHA SIVAPATHAM (SC0544)
INTRODUCTION
Formed in 1974 after the merge of BOAC and BEA
On 30 July, 2008, BA and Iberia merged and IAG is
the holding company formed in January 2011’
UK’s largest international scheduled airline
Operates from Heathrow, Gatwick and London city.
Services: Transport ,worldwide air Cargo and
engineering service.
Flies to more than 300 destinations.
MISSON: “TO BE THE UNDISPUTED LEADER
IN WORLD TRAVEL”

GOAL: CUSTOMERS CHOICE

OBJECTIVES: STRONG PROFITABILITY

CORE COMPETENCIES
Renovation of the brand image
Open skies agreement
Training centre
Sole access to Heathrow Terminal 5
Passengers safety
STRATEGIC EVALUATION
STRENGTHS
Reputable Brand name ( market value and reputation)
International operation
Strong presence at London Heathrow
Employee productivity
New fleets of aircrafts
Centrally located airports and greater infrastructure
Experienced and skilled staffs ( technologically
advanced)
WEAKNESSES
Unfunded employee post retirement benefits
Cost of flights
Cost of management
Extra levels of management
Labour strikes
Outsourcing
OPPORTUNITIES
Global airline market
Increase in trans-pacific cargo
Growing Asia Pacific market
Establishing manufacturing units
Availability of immense products and services
Technological trends
Sky Trax System
THREATS
Labour union
Government intervention
Increasing liability of unfunded employees
Global Economic crisis
Fuel Prices in International Market
Globalisation
Rapid change in technology
Consumers behaviour
FINANCIAL PERFORMANCE
Year Passenger Turnover P/L before Net Profit Basic EPS
s flown (£m) tax (£m) (£m) (p)
31 March, 31,825,000 7,994 (531) (425) (38.5)
2010
31 March, 33,117,000 8,992 (401) (358) (32.6)
2009
31 March, 34,613,000 8,753 883 696 59
2008
31 March, 33,068,000 8,492 611 438 25.5
2007
31 March, 32,432,ooo 8,213 616 464 40.4
2006
FUTURE STRATEGY AND OBJECTVE
CONCLUSION & RECOMMENDATIONS
Airline Quality Review
Defensive Strategies for Market Share
Customer Analysis
Employee Relation
Technological Advancement
Diversification
The Value Chain