Individual Work
   
      The Brand:
"Starbucks coffee"

                
Creator: Ulinici Diana, FB2002   
Leader:Calaraș Svetlana
Don't know what the best coffee
is?
Then you didn't taste the
starbucks coffee.
•First of all, the claim that Starbucks buys and roasts high quality
whole coffee beans is very true. This is essentially what they do - but
it's only   a small part of the story. 
•Their places have become a landmark for coffee lovers everywhere.
Why choose Starbucks? Because you can always enjoy real services,
a welcoming atmosphere and a beautiful cup of coffee, roasted and
skillfully filtered.
If you go to starbucks, 
expect to receive more than
just coffee.
They are passionate about coffee and offer you all the
services that guarantee a satisfactory experience in the
cafe. It also offers a selection of premium Tazo® teas,
special pastries and other delicious goodies to delight your
taste buds. And the music you listen in the store is
specially chosen for mastery and charm.
 what is really impressive?
Starbucks is headquartered in Seattle, Washington, United States.
Starbucks is the largest coffee chain in the world. As of November
2008, Starbucks Coffee Company has more than 16,000 locations in
44 countries and is a world leader in coffee roasting and
retailing. Now, they probably exceed 50 stores (Argentina, England,
Australia, France, Bahamas, Germany, Belgium).
 What means the logo of the company
   

      It seems to depict a crowned lady who appears to be holding something,

perhaps a fish, in each hand.
      In fact, she isn’t holding anything in her hands. What we can see are
supposed to be her twin tails. In Greek mythology, mermaids were usually
supposed to be a cross between women and birds. 
It is known from mythology that mermaids would have lured ships, so it could
mean the power to attract as many customers as possible to charm them
with the quality of the basic product "coffee".
                              Economic Terms
1. Money - anything customarily used as a medium of exchange, a unit
of accounting, and a store of value.
2. Price - the amount of money it takes to buy a product or produce a product.
3. Investment - the action or process of investing money for profit.
4. Dividend - a sum of money paid regularly by a
company to its shareholders out of its profits.
5. Bankruptcy - a legal proceeding involving a person or
business that is unable to repay their outstanding debts.
6. Consumer - a person who purchases goods and services for personal use.             
7. Product - an article or substance that is manufactured or refined for sale.
8. Campaign - an organized course of action to achieve a goal.
9. Slogan -a short and striking or memorable phrase used in advertising.
10. Sponsor - a person or organization that pays for or contributes to the costs involved in
staging a sporting or artistic event in return for advertising.