CONVERSATION FOR

INTERNATIONAL BUSINESS
 CHARACTERISTICS
Juan Valdez Tostao
Colina - Smell pronounced Tueste Claro - Smell strong
- Acidity medium - Acidity very high
-Body balanced - Body medium

Cumbre - Smell pronounced Tueste Medio - Smell high

- Acidity medium / low -Acidity high
- Body medium / high -Body medium
Macizo - Smell pronounced Tueste Medio Oscuro
- Acidity high -Smell medium
- Body low -Acidity medium
- Body high
Volcán - Smell very strong and pronounced Tuerte Oscuro
- Acidity low. -Smell high
- Body high -Acidity low
-Body medium
Finca - Smell pronounced Supremo -Smell medium
-Acidity medium / high -Acidity medium/Low
-Body medium / high -Body balanced
Bosque - Smell pronounced Blend -Smell medium
- Acidity medium -Acidez medium/ Low
-Body medium / high -Body balanced
 LOCATION
Juan Valdez Tostao
 Comparative and absolute advantage

Product Juan Valdez Tostao

Packet’s Coffe According to its variety in products, They have less variety, and it
makes it a competitive brand. makes it less
competitive.

Coffe served in stores - Prices are higher - Prices are lower

- Quality is better - Quality is less tasteful

Their target it is aimed to stratum Their target it is aimed to stratum

3/4. 2/3.
 Dependence or independence?

Dependence

- Participative in trades.

- Possess several economic ports.

- Export goods: Coffee, petroleum, cut flowers, coal.

- Import goods: Industrial, transportation, electric machinery equipment.