ADMINISTRATIVE

COMMUNICATION
PRINCE A LEE
“You can have brilliant ideas,
but if you can’t get them across,
your ideas won’t get you anywhere.”

Lee Iacocca
Former President & CEO
Chrysler
Fundamentals of Communication
Communication
● it’s how we coordinate actions and achieve goals. It is defined in
Webster’s dictionary as a process by which information is exchanged
between individuals through a common system of symbols, signs, or
behavior.
● It is the process by which an A’ (human or group) transmitter transfers
information, thoughts, ideas or feelings to a B’ (human or group)
receiver in order to act on it in a way that causes it to develop ideas,
acts or feelings and ultimately affect his or her condition and behavior.
(Bourantas, 1992)
The Process of Communication
The Process of Communication
The Process of Communication
The Process of Communication
Types of Communication

● Intrapersonal communication is communication with oneself and

occurs only inside our heads.

● Interpersonal communication is communication between people

whose lives mutually influence one another and typically occurs in
dyads, which means in pairs.
Types of Communication

● Group communication occurs when three or more people communicate to

achieve a shared goal.

● Public communication is sender focused and typically occurs when one

person conveys information to an audience.

● Mass communication occurs when messages are sent to large audiences

using print or electronic media.
References
(n.d.). Retrieved from https://courses.lumenlearning.com/wm-organizationalbehavior/chapter/the-process-
of-communication/

(n.d.). Retrieved from

https://open.lib.umn.edu/communication/chapter/1-1-communication-history-and-forms/

(n.d.). Retrieved from

https://courses.lumenlearning.com/suny-orgbehavior/chapter/8-2-understanding-communication/