Kristina Cassandra F.

Duque
 DIRECT
(observation, practice, etc.) EXPERIENCE

INDIRECT
(reading, watching movies, etc.)

CHANGE IN BEHAVIOR OTHER CAUSES

(drugs, injury, disease,
(physical or change of knowledge)
maturation, etc.)

SOCIALLY APPROPRIATE MISCONDUCT

BEHAVIOR
Next
LEARNING

may be defined as a relatively

permanent change in behavior or
knowledge due to experience
Case #1:

Mr. Leopoldo Amparo read a book about the dangers of smoking. He was
convinced that smoking is not a good for his health and he decided to quit. His
circle of friends liked what he did and they gave him more opportunities for social
contacts with them.

reading a book indirect experience

2 ASPECTS OF BEHAVIOR
1. knowledge about the bad effects of smoking
2. outward manifestation of quitting smoking
 CLASSICAL CONDITIONING

may be defined as a type of learning in which a stimulus acquires the capacity

to evoke a response that was originally evoked by another stimulus.

stimulus

something that incites action

Original
Response
Stimulus

Neutral
Stimulus

Conditioned Conditioned
Stimulus Response
Extinction
fading and disappearance of
behavior that was previously
learned by association with
another event
Case #1:

It was Monday morning in a typical factory when Mr. Honesto Lumauig was
called by the manager to the office and he was asked why his last week’s output
was very low. All throughout the interview, Mr. Lumauig felt nervous and very
uncomfortable.
Seven days later, and it was Monday morning again and Honesto begins to feel
nervous and uncomfortable. He can hardly concentrate on his job.
 Monday morning Original
when his boss Response
Stimulus
confronted him
He felt nervous and
uncomfortable.

Any Monday Neutral

Stimulus
He felt nervous and
uncomfortable every
Any Monday Monday.
+
Monday morning when Conditioned Conditioned
his boss confronted him Stimulus Response
 OPERANT CONDITIONING

may be defined as a type of learning

where people learn to repeat
behaviors that bring them
pleasurable outcomes and to
avoid behaviors that lead to
uncomfortable outcomes
 LEARNING

REPEAT AVOID

BEHAVIOR BEHAVIOR

that brings that brings

PLEASURABLE UNCOMFORTABLE
OUTCOMES OUTCOMES
Case #1:

An employee receives cash reward every time he exceeds his assigned targets (e.g.,
100 units of tables produced per month).

cash reward pleasurable outcome

exceeding the
repeated behavior
assigned targets
Case #1:

An employee getting criticized in front of the whole office by his boss and having
certain privileges taken away as a consequence to his bad behavior at work will
motivate him to stay in line and be more sincere.

getting criticized uncomfortable outcome

bad behavior at work avoided behavior

 Classical vs Operant
Conditioning Conditioning

adjustment to events over adjustment to situations in

which the concerned person has which the actions of the person
no control determines what happens to
him
SOCIAL LEARNING

may be defined as the process of observing the behavior of others,

recognizing its consequences, and altering behavior as a result

How Social Learning is Achieved

1. by observing what happens to other people;
2. by being told about something; and
3. through direct experience.
Case #1:

An employee pays much attention to his boss, a highly successful person,

whenever he speaks or just plain moving around the office.

watching the boss perform the right way to communicate with costumers

have an opportunity to understand and apply some ideas shared

Why we need to understand how people learn?

• help predict behavior

• understand why people behave as they do

• survive and succeed in the organization

• it creates strategies that help the employees perform
better in the workplace
 DISC personality test
designed to test personality by
calculating your personal
DISC profile based on your
everyday typical behavior

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