Internship

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Study of Digital
Marketing of Kritya
Hub Pvt. Ltd

Presented
By:Prasamsha Bashyal
LUC Reg.
No.:LC00014000385
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Introduction on Kritya Hub

-Creatively Driven Integrated marketing agency which provides
both digital & traditional media to its clients .

-Provides strategic brand, integrated communication,digital &

creative design solutions,Print media ,Business research,event
management & much more for brands.

-A business collaborator & deal with various clients & are

involve with branding activites.
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Objectives of Internship
-To analyze the activities of digital media marketing in Kritya
Hub.
-To analyze the usages of Social Media as a part of digital media
marketing in branding.
-To anayze how Kritya Hub conducts its branding activities.
-To gain professional skill & understand organizational culture.
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Activities
- Performed
I was placed in Creative department.Major activities
performed were bringing new social media campaigns
for clients .
-Content writing for both websites & client’s social
media pages.
- Working on brand elements like Brand name, tagline,
logo & color for clients under supervision of Brand
Manager.
-Thinking about engaging post in Social Media .
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Activities Performed
-Assist in research
-Assist in making marketing plans
-Develop content plan for social media platforms.
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Major learnings and findings

Learnings
- Working environment
-Working procedure
-Organizational Culture
-Employees Attitude
-Workplace communication
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Major learnings and findings

Findings
-Kritya Hub possess good team.Each member was friendly.
-Attitude of CEO was caring towards its team members.
-The supervisor guided the intern professionally.
-Each festival was celebrated with full joy & each member
participation.
-Intern was not treated as an intern rather as a team member with
equal contribution.
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Observed Gap / Lesson Learnt

-Majority of Businessman are still unaware about the benefits of social
media marketing over conventional one.
-Digital presence of Brand helps a lot in promoting the brand & to
reach the target audience.
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Conclusion / Recommendation
-Digital Media marketing at these days is very essential in making
brand successful and reach not only locally but also globally.
-Internship gave an intensive learning experience about the real life
practices of a marketing agency.
Recommendation
Kritya is facing scarcity of resources so capital investment should be
increased .
The office layout should be changed & individual desk partition
should be made.
The position of advertising agencies in Nepal is still in its growing
phase & much awareness is needed about its benefits.
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Thank you and Any Query