Chapter Three

The Seven C’s O’ Effective

Communication
Chapter objectives

• Communication
• Importance of Communication
• Benefits of Communication
• Seven C’s of Communication
Chapter Outcomes

• After completing the chapter, students will be

able to_____
• Communicate well
• Use and learn Seven C’s of communication
• Define benefits of communication
• Learn the importance of communication
Communication

• Communication means of sending and receiving

messages
• Communication is the exchange of information
from one person to another person ,one group
to another group, one organization to another
organization and one country to another
country or more.
Importance of Communication
• Communication is the life blood of every organization
and organization can not function with out open and
effective communication.
Verbal and non verbal communication

•In Verbal communication, a person uses

words or speech to exchange information
or messages. It takes place in the form of
oral as well as a written format between
two or more people.
Verbal and non verbal communication

• Non-verbal communication is the widely used

method in the communication process where a
person doesn’t use a single word or language to
pass his/her message or information to other
people.
Verbal and non verbal communication

• Nonverbal communication includes,

• Body language
• Gestures
• Facial expressions
• Posture
• Eye contact
 The Seven C’s of’ Effective Communication

• Completeness
• Conciseness
• Consideration
• Concreteness
• Clarity
• Courtesy
• Correctness
1.Completeness (Cont’d)

•Provide All Necessary Information

•Answer All Questions Asked
•Give Something Extra, When Desirable
Provide all necessary information
•Answer all W’s
To reserve
Location (where),
Sponsoring Organization(who),
Date and Time (When)
Event (Why)
Number of guests (How many)
 Give Something extra, When desirable
• The word “when desirable,” in the above headline is
essential.
• Use your good judgment in offering additional material if
the senders message was incomplete.
2.Conciseness

•Eliminate wordy expressions

•Include only relevant information
•Avoid unnecessary information
Eliminate wordy expressions

• Wordy: At this time

• Concise: Now

• Wordy: Due to the fact

• Concise: Because

• Wordy: Have need for

• Concise: Need
Eliminate wordy expressions

• Wordy: please find attached the list you

requested.
• Concise: The list you requested is attached.
• Allow me to thank you for the help you did
today.
• Concise: Thank you for your help
Include only relevant material

• Use information obvious to the receiver

• Avoid long introductions, unnecessary
explanations and etc.
• Get to the important point tactfully and
concisely.
Avoid unnecessary repetition

• Watch your repetition.

• Use a shorter name after you have mentioned
the long ones. e.g. North Central Company
(North Central)
• Use pronouns or initials. U.N, UNHCR, BBC
•Thank you