What is Media?

Lesson1
Lesson Description:
The course introduces the learners to the idea that
the word media – which they may already know in the
sense of the media industry (“the media”) – means
channels of communication between a person or
persons and their intended audience.
Lesson Objectives:
After this lesson, the students will be able to learn how to do
the following:
1. Trace the communication process that happens with human
being.
2. Map out the system of information flow in the
communication process.
3. Differentiate the relevance and importance of each kind of
media.
What does Media mean?
• Media is the plural form of medium, which (broadly speaking)
describes any channel of communication. This can include
anything from printed paper to digital data, and encompasses
art, news, educational content and numerous other forms of
information.
Example of MEDIA:
• The New Yorker magazine
• CDs and DVDs.
• Newspapers, Television, Radio, Printed matter, Internet
information and advertising.
 SMCR COMMUNICATION MODEL

SOURCE MESSAGE CHANNEL RECEIVER

Source
The source in other words also called the
sender is the one from whom the thought
originates. He is the one who transfers the
information to the receiver after carefully
putting his thoughts into words.
MESSAGE
When an individual converts his thoughts
into words, a message is created. The process
is also called as Encoding.
CHANNEL
Channel - Channel actually refers to the
medium how the information flows from the
sender to the receiver.
HEARING SMELLING TASTING
SEEING TOUCHING
All the five senses are the channels which
help human beings to communicate with each
other.
RECEIVER
When the message reaches the receiver,
he tries to understand what the listener
actually wants to convey and then responds
accordingly. This is also called as decoding.
BASIC COMMUNICATION PROCESS

MESSAGE CHANNEL

SOURCE RECEIVER

FEEDBACK
FEEDBACK
The return of part of the output of an
electronic circuit, device, or mechanical system
to its input, so modifying its characteristics.
In negative feedback a rise in output energy
reduces the input energy;
In positive feedback an increase in output
energy reinforces the input energy.
THANK YOU 