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Low consumer awareness

High competition

Cultural transition
All important
risks can be Environmental sustainability

mitigated Demand misjudgement

Financial risks

Brand reputation
FAVORABLE
70% retention rate Scenarios
30% higher market share

Market share
Market 2021 2022 2023 2024 2025
NORMAL
Market share USA
50% retention rate China
0.38% 0.45%
0.30%
0.54%
0.36%
0.65%
0.43%
0.78%
0.52%
Japan 0.45% 0.54% 0.65% 0.78%
Other 0.38% 0.45% 0.54% 0.65%
ADVERSE
30% retention rate
30% lower market share
Scenario Figures per year (mil. USD)
Favorable 2021 2022 2023 2024 2025
Revenue 48.33 238.37 361.24 486.12 620.19
Cost 36.73 181.16 274.54 369.45 471.35
Profit 11.60 57.21 86.70 116.67 148.85
Financial
Normal 2021 2022 2023 2024 2025 projections
Revenue 36.25 174.79 248.05 316.80 389.74
Cost 27.55 132.84 188.52 240.77 296.20 Total 5 year projection
2,000.00
Profit 8.70 41.95 59.53 76.03 93.54 1,800.00
1,600.00
1,400.00
1,200.00
Adverse 2021 2022 2023 2024 2025 1,000.00
800.00
Revenue 24.17 113.88 151.17 185.76 224.22 600.00
400.00
Cost 27.55 132.84 188.52 240.77 296.20 200.00
0.00
Profit 5.80 27.33 36.28 44.58 53.81 Favorable Normal Adverse

Revenue Cost Profit


Financial outlook
• Max acquisition price is USD191.4 mil – required by Keurig Dr Pepper
Inc

Scenario Favorable Normal Adverse


Net present value USD466.65 m USD226.00 m USD43.96 m
Internal rate of 35.04% 22.66% 9.23%
return
Payback period 3.53 y 4.33 y 5.30 y
Full due diligence

Conclusion of negotiations with the current owners

Plan of future Acquisition and company’s inclusion into P&G Health

steps care BU

2021: USA market expansion

2022 and onward: other markets worldwide

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