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  • CorpComm Feb 12

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    masud
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    The key aspects of effective corporate communication are understanding the why, who, what, and how. Communication involves sharing information from a sender to a receiver and can take verbal forms like speaking or written forms like documents. It is important for both conveying formal messages accurately as well as building informal relationships. Proper communication skills are essential for businesses to stand out, generate leads, close sales, and achieve their objectives.

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    The key aspects of effective corporate communication are understanding the why, who, what, and how. Communication involves sharing information from a sender to a receiver and can take verbal forms like speaking or written forms like documents. It is important for both conveying formal messages accurately as well as building informal relationships. Proper communication skills are essential for businesses to stand out, generate leads, close sales, and achieve their objectives.

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    15 views7 pages

    CorpComm Feb 12

    Uploaded by

    masud
    The key aspects of effective corporate communication are understanding the why, who, what, and how. Communication involves sharing information from a sender to a receiver and can take verbal forms like speaking or written forms like documents. It is important for both conveying formal messages accurately as well as building informal relationships. Proper communication skills are essential for businesses to stand out, generate leads, close sales, and achieve their objectives.

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    of 7

    Corporate Communication

    Communication Process
    Key Approach

    WHY
    WHO
    WHAT
    Share information, ideas, plans, thoughts HOW
    Sharing opinions, values, Strategy
    3W&H KEY

    MESSAGE -WHAT
    Sender Receiver The person to
    whom we send the
    Initiator -WHY Message - WHO
    NOISE

    FEEDBACK

    speaking, writing, gestures, signs - HOW Determines Medium


    Communication – Types

    speaking, writing, gestures, signs etc. - HOW Determines Medium

    Verbal Non-Verbal

    spoken written, gestures, signs etc.


    One way - monologue
    Two way – dialogue - conversation

    Formal Informal

    Majority of Communication
    Importance of Communication

    • Stand apart from your competition


    • Generate more leads – potential source of business
    • Close more sales – higher Revenue
    • Raise your visibility – Being SEEN
    • Advance your business agenda – Objective oriented
    • Inspire and electrify your audiences – motivate, persuade,
    generate agreement
    10 Simple Secrets of Business Communication

    • #1: PASSION
    • Use Your Head To Reach Their Heart

    • #2: INSPIRATION
    • C’mon Baby, Light My Fire

    • #3: PREPARATION
    • Toss The Script

    • #4: START STRONG


    • Don’t Bury The Lead

    • #5: CLARITY
    • Lose The Jargon Or Lose Your Audience
    10 Simple Secrets of Business Communication

    • #6: BREVITY
    • Keep It Short. Period.

    • #7: SAY IT WITH STYLE


    • What Great Television Anchors Know that You Don’t

    • #8: COMMAND PRESENCE


    • Movement Does A Body Good

    • #9: WEAR IT WELL


    • Image Is Almost Everything

    • #10: REINVENT YOURSELF


    • Madonna Or Rocky. It’s Your Choice.
    ‘What to do’ with ‘Gossip’ in the Workplace?

    • What to Keep • What to Discard


    • Watch out information/message – • Leave out information/message –
    OUT OF CONTEXT OUT OF CONTEXT
    • Identify individuals, location, • Avoid Speculation
    subject matter • Avoid Discriminatory mindset
    • Test Authenticity • Identify ‘Gossipmongers’
    • Drive Positive Culture – Respect • STOP flow immediately
    for People
    • Promote/Reward Positive
    Behavior

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