DARIJA SCHOOL

By :
• Abderrahemane Alami
• Sifdine Elhamdi
• Othman El Fatmi
• Mohamed Adghaydagh
• Ilyas Gims Encadré par : Miss Hanan Zaroual

Année universitaire : 2020/2021

 Summary
Introduction
The service and its degree of innovation
Market research Strategy
Marketing mix
Conclusion
 Introduction

"What is most overlooked in our schools

is precisely what we need most in life."

Herbert Spencer
The service
 Degree of innovation

 Our project is a new concept for the mentality of foreigners

residing in Morocco. To better adapt to the professional
and personal environment in Morocco, we offer a rich and
unique training.
 Market research
 Given that our target is well determined and that our
competitors are rare, we represent a monopoly market at
the regional level.
Pestel Analysis
 SWOT Analysis
EXTRENAL FACTORS :

OPPORTUNITI
ES
THREAT
Threat of new
Competitive entrants
independence

The increase in
the number of
MRMs
 INTERNAL FACTORS :

STRENGTHS WEAKNESS
Ease of
payment (on
3 Narrow of
installments) the local
Monopoly
market

Adaptable
study
program.
 Analysis of the offer

offers new entrants at the low cost of training, which has a

very significant direct impact on the market, new entrants
will take advantage of our high prices to penetrate the market
.
 Demand analysis
 The demand for DARIJA SCHOOL will be influenced
by the purchasing power of customers since we have based
on a pricing strategy that consists of charging a high price
that can select customers, but allows to benefit from a high
image. range and increase margins.
 Stratgy

Positioning chosen

Targeting retained determined segmentation

Website
Strategy of the works council

Satisfaction study Registration fees

The increase in class numbers
 Distribution of dividends
Creation of other establishments
 Marketing Mix

PRODUCT PRICE PLACE PROMOTION

Promotion: Promotion may be key element in the school
marketing mix. Indeed, most marketing efforts that are
performed at schools are classified as promotion . The purpose of
promotion is communication with the target markets. The same
concept today plays an significant role in creating competitive
advantage for organization against competitors. Plan will not succeed
without effective promotional plans.Mostschools in the world use
promotional activities.

Place: This factor is related to whether the school is

available and will be comfortable to travel there or not.
Prospective clients may choose a school and it is a simple
reason which school is located near their home , believe that the
reduction of clients traveling time to school, will lead to a positive
perception and it has a positive impact in improving the
school image in their mentality.
Product: Product in educational sector is related to school
facilities such as workshops and training labs, libraries.
This element in this sector is similar to the physical
evidence. Price showed that the major factors
of selecting university by the perspective students, is the
university facilities.

Price: price is the amount of money that the buyer, pays

to the service provider. But the tuition that our clients pay
for their personel education is the corresponding price in
the educational sector. So price involved tuition issues .
Plan of communication

Visit of the
Flyers Pub signs
company

Press Internet
Conclusion