E-Advertisement

P R ES EN T E D BY -
S W A P N I L PA N P A T I L
A-1632
WHAT IS E-ADVERTISEMENT ?  

E-advertisement is a new way to familiarize your

company or products to thousands of recipients all
over the world via email. You can also make your
web site familiar through this e- advertisement. We
can create an "e-survey form" for you and send it to
thousands of recipients via emails and you can
collect the survey results via emails directly from the
 Introduction

Internet and the web are the new platforms being

used by the marketers to deliver marketing message
and attract customers.
The first online advertisement was created by
hotwired for AT&T and it appeared on the Net on
Oct 25, 1994.
And today the business of advertising is growing
three times faster than any other form of advertising.
 Objectives of E-Advertisement

 Brand Recognition

 Generating revenues by gaining more customers

 Advantages

Global value
Less time consuming
Fewer budgets
More global audience
Instant reaction on your product
Fast business conversation
All time available for user (When they are free)
 Disadvantages

Fast product comparison

If any pre fault in your product then pay cost for
your product (by visitor or revenue)
Not optimized keyword/key-phrase should be more
harmful (for advertising vs audience)
 E-Advertising in India
Internet user of India- 38.5 m
-IAMAI study
Report by FICCI –
In apr. 2007 Indian online advertisement market
value at Rs. 225 cr.
• The Lintas media report forecasts that the market
would grow to Rs. 2500 cr. By 2011.
• Indian Government has celebrated the year 2007 as
BROADBAND YEAR.
Scope for E-Advertisement in India

Average growth rate for last 3 years- 12-13%

Expected grow at the rate 61% by 2010, the value is
expected to be at Rs. 36731 cr.
Some Advertising agencies in India- Komli,
Pubmatic, Tyroo, DGM India, Ozone Media, PayPod,
IndiAds, Sulekha, Ads for Indians, Google Adsense,
Axill, Media Estate, IndClick etc.
Scope for E-Advertisement in India

Report by Google- 18% of financial product

32% of Investment Product
26% Credit card application
All this purchased online in India.
 Channel of E-Advertisement
Banner advertisement
Occupy designated space for rent on Web pages
Similar to the print advertising model used by magazine and
newspapers
Advantage: video and audio capabilities

E-mail Marketing
Least expensive type of on-line advertising
Text based, usually tagging along on a consumers incoming messages
• Web site Advertising:
Text-from a sentence to pages of story, graphics, sound, animation, and hyperlinks
Search Marketing
Affiliate Marketing
Online Gaming and music
Social Media Networking
Interactive website
Microsites and Webisodes
Viral Advertising
Internet equivalent to word of mouth – a user gets an
email and forwards the message on to their friends
and co-workers
Less expensive than offline promotion
Challenges for E-Advertisement

Poor rate of Acceptance of Internet as a madium to

Advertise
Experiential buying
Selection of Appropriate form of Online Ads
Online Fraud
Deceptive Ads
Challenges for E-Advertisement

Reach and Frequency

i-TV a new medium for Online Advertising.
Bandwidth Issues Bog Down Net Users.
 THANK
YOU