FIVE LEVEL OF PRODUCTS

COCACOLA
•• Core
Core Product:
Product: Quench
Quench the
the thirst.
thirst.
•• Physical
Physical Product:
Product: The
The generic
generic product
product isis aa burnt
burnt
vanilla
vanilla smelling,
smelling, black,
black, carbonated,
carbonated, and
and sweetened
sweetened
fizzy
fizzy drink
drink
•• Expected
Expected Product:
Product: Coca-Cola
Coca-Cola isis cold.
cold. If
If it
it is
is not
not cold
cold
then
then expectations
expectations won’t
won’t be
be met
met and
and the
the drink
drink will
will not
not
taste
taste its
its best.
best.
•• Augmented
Augmented Product: It
Product: It offers
offers Diet-Coke
Diet-Coke which
which offers
offers
all
all the
the great
great taste
taste of
of Coca-Cola,
Coca-Cola, but
but with
with zero
zero calories.
calories.
•• Potential
Potential Product:
Product: Running
Running competitions
competitions ,, giving
giving
celebrity
celebrity experiences
experiences to
to the
the winner
winner and
and changing
changing the the
competition
competition prizes
prizes very
very frequently .
frequently .
 CARS

 Core Product: Transportation from one place to
another.

 Actual Product: Brand of the car, looks and design
of the car.

 Expected Product: Decent mileage , proper engine,
inflated tyres etc.

 Augmented
Augmented Product:
Product: After
After sale
sale services
services ,insurance
,insurance
policy etc.

 Potential Product: May run more smoothly as it
wears of a little.
 SHAMPO
O

 Core
Core Product:
Product: Makes
Makes hair
hair clean
clean and
and healthy
healthy and
and
gives
gives nourishment.
nourishment.

 Physical
Physical Product:
Product: Has
Has good
good smell
smell ,, keep
keep hair
hair
clean
clean and
and healthy.
healthy.

 Expected
Expected Product:
Product: Shampoo
Shampoo helpshelps in
in smoothing
smoothing
of
of hair,
hair, to
to prevent
prevent hair
hair fall,
fall, black
black shiny
shiny hair,
hair, repair
repair
damaged hair.
damaged hair.

 Augmented
Augmented Product:
Product: Product
Product built
built by
by adding
adding
consumer
consumer services
services and
and benefits
benefits .. Returning
Returning in in case
case
not
not up
up to
to mark
mark and
and home
home delivery.
delivery.

 Potential
Potential Product:
Product: Includes
Includes all
all possible
possible
improvements
improvements under
under given
given technological,
technological,
economical,
economical, competitive
competitive condition.
condition.