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How To Improve Open Rate and Click Through Rate For Email Marketing
How To Improve Open Rate and Click Through Rate For Email Marketing
BY GIA KHANH
H O R A M I A CA D E MY ’ S M A R K ET I N G T EA M
Definitions & average benchmarks
Email open rate is the percentage of the Email click-through rate is the number
total number of subscribers who opened of subscribers who click on a link or
an email campaign. image in your email out of all the total
emails you’ve sent, regardless of
An average open rate of 21.3% in 2020 whether or not the subscriber opened
(according to SuperOffice Marketing) the campaign.
The current open rate of the first two An average click-through rate of 2.60%
campaign of Horami Academy:
- Vietnamese class: 32%
- German class: 24%
Key points and tips for improving
1. Increasing delivery rates 2. Use a recognizable sender name
Ask your readers to add you to their trusted Research from Pinpointe marketing found
address book. that by using a specific personal name,
rather than a general email address or
Cleanse your email list. If a subscriber does
company name, you can increase open
not open an email from you three times in a rates by as much as 35%!
row, the chances are that she is no longer
interested in your company. Gmail will
automatically send the next emails to spam
box.
3. Time for sending
=> Send your email campaigns during the work day and after lunch
1. Subject line length
Use 6 to 10 words in your subject lines to get the best open rate, making 8 words an
ideal number for a subject line.