DESIGNING

A BUSINESS PLA
N:
Presented by:
CempakaParamita cempa
k a .feb@unej.a c .id
CONTENTS
• What is Business Plan?
• Steps in Making a Business Plan
• Creating a Business Plan
• Presenting a Business Plan
• Good Business Plan and
Implementation
• Successful Entrepreneur
WHAT IS BUSINESS PLAN?
A B USI NESS P L A N is written document that describes in detail
the goals and strategies, the marketing, production, human
resources, and financial planning of the business. It is a business
roadmap that guides an entrepreneur to achieve the determined
business targets.

PURPOSES OF T H E BU S INE SS PLAN:

- Helping an entrepreneur uncover concept
weaknesses, market misperceptions, or other
WHO NEEDS A
specifics that might cause a shift in how the BU SI NE S S PLAN?
business is positioned or built, and  Startups
- Convincing the potential investors or financial  Established firms
institutions to fund the business projects

All Strong Businesses Start With a Solid Business Plan

STEPS IN MAKING A BUSINESS PLAN?
(1) IDENTIFY & A N A L Y Z E BU SINESS OP P ORTUNITIES
- Be an observant, raise your curiosity!
- Market research: evaluate your market (STP: segmenting,
targeting, & positioning) and competitors
- Making checklist (5Ws + I H)

(2) L E AR N T H E M E T H O D S
- Literature study, ask expert opinion, ask your clients
- Read the format carefully (proof read is a must!)

(3) FORMAT Y OU R D O C U M E N T
- Im pressive cover page, title page, table of
contents, contents, & supporting documents
ELEMENTS OF A BUSINESS PLAN:
1. Executive Summary
2. Introduction
3. Business Description
4. Marketing, Production, Human Resources,
and Financial Planning
5. S W O T analysis
6. Conclusion
7. References
8. Appendices
1. EXECUTIVE SUMMARY:
Brief, clear, and optimistic overview of the business
(company name, product, strength, opportunities)

2. INTRODUCTION:
Recent business phenomenon (business opportunities, latest
trend of consumer taste, industry/technology development, or
social- environmental issues) relevant to your
product/company.
3. BUSINESS DESCRIPTION:
- Company overview (name, history, tea
location)
management m,
- Superiority of the products and/or services
4. DETAILED DESCRIPTION OF:
a. MARKETING PL AN:
- Consumer or market segment, customer relationship
- Competitor (focus on unique selling points of the product)
- Promotion, distribution, pricing, and selling strategies
b. PRODUCTION PL AN:
- Supplies, supplier, inventory management
- Product quantity and quality (facilities or equipment needed)
c. HUMAN RESOURCES PL AN:
- Organizational structure (job description of each human
resources)
- Leadership style and staffing
d. FINANCIAL PL AN
- Funding requirements, budget or cash flow projection
- BEP, profit targets)
5. SWOT ANALYSIS:
The matrix of company/brand’ strength weaknes
opportunities,
your and threatss , ses,

6. CONCLUSION:
Final statement that the proposed
or the existing business is economically and
socially prospective.

7. REFERENCES:
List of the references
8. APPENDICES & EXHIBITS
Additional information needed to support the
credibility of the business idea, e.g., picture
of the products and production process.
PRESENTING A BUSINESS PLAN
 Prepare your business plan well. Be confident. Practice
makes perfect!
 Use visual (graphic, chart, picture, video) instead
or words.
 Know your “audience” or “judges”.
 First impression does matter!
 Check and re-check all supporting presentation media.
 Good time management.
 Bring your product sample
GOOD BUSINESS PLAN AND
IMPLEMENTATION
INNOVATIVE REALISTICS “UPDATIVE”
(creative, (measurable (smart,
original, , viable, update,
fresh) profitable) adaptive)
POSITIVE SUSTAINABLE
(social- (think
environmenta big,
l oriented) visionary,
enduring)
Steve Jobs on Entrepreneurs:
‘‘I’m convinced that about half of what
separates the successful entrepreneurs
from the non-successful ones is pure
PERSEVERANCE.’’
THE OPPORTUNITIES
 Priceza Young Entrepreneur
Competition (priceza.co.id)

 Wirausaha Muda
Mandiri
(wirausahamandiri.co.id)
Please create a BUSINESS PLAN for one of the
followings:

1. Tourism package or travelling package or

tourism-related product of Jember
2. Product (goods or service) related to Jember’s
main agricultural commodities: coffee, chocolate,
edamame, or tobacco
3. Jember Fashion Carnival
4. E-government application for Jember’s citizen
5. Information-based application about Jember
(e.g., tourism, business/SMEs, Covid-19, etc.)
 • Terima
kasih
• Arrigatou Gozaimasu
• Maturnuwun