“ Despite our efforts, we

are not being perceived

as a sustainable
company.

”
Agenda
Where We Are Now

What We Can Do

How We Can Do It

Where We Will Be
 Background & Analysis

1 Consumers

How can we gain higher

consumer trust so that we
have a better chance of them
2
buying our products?
Management

What are the necessary

actions that will allow the Shareholders
upper-level to establish more 3
transparency?
/Investors

How can we keep our

investors up to date on
company changes in the long
run?
Communicating Sustainability to Consumers

Transparency

Strategic
Partnerships

Know Your
Audience
Utilizing Partnerships to our Advantage

Current partnership with Alliance To End Plastic Waste

Joint social media campaign pledging certain monetary

value to likes and retweets
Social Media Sustainability Campaign
Social Media Sustainability Campaign
Upper Management Monthly Meetings

Discussion of Actions, such as a social media

advertisement, and goals moving forward

Complete transparency within upper

management

Management by objectives
 Management by Objectives

What is Management by Objectives?

Effective for planning and evaluating

activities

Improves management’s overall job

performance
 Sustainability Reports For Our Investors

- “PepsiCo is embracing a new 1. More short term timeframes

purpose behind our
sustainability agenda.”
2. Prove it

3. The good and the bad

CEO, Ramon Laguarta
 Ball Corp Connects With ESG Investors
Ball Corp. sought additional investment from ESG
investors

Utilized IHS Markit to identify & prioritize potential

investors and found:

$49.7B Additional 83% conducted ESG 87% prioritized 28.2% of firm’s assets
purchasing power screening responsible investment were ESG focused

Enabled Ball Corp to broaden ESG outreach and connect

with investors

ESG funds continue to see record inflows; expanding

our ESG reporting may help us connect with them
Source: IHS Markit
 Next Steps

Our plan, here at PepsiCo, is to create a transparent

environment which is fully communicated with our
consumers, fully integrated into our management, and
fully understood by our shareholders.
 Projected Budget

Alliance Joint Partnership $75,000

Planning for MBO Meetings $714,000
Sustainability Report $2,500
Improvements
Total Recommendation Costs $791,500
Return on Investment

Source: Mintel
 Return on Investment

85% of Chinese Mintropolitan

consumers willing to pay more
for ethical brands

85% of Chinese consumers

believe socially responsibility
= better quality products

Source: Mintel
 Return on Investment

Source: ForMomentum “Key Elements of Best in Class Cause Marketing Campaigns 2020 Survey”
 Timeline for Implementation

Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1

2021 2021 2021 2021 2022
(Current)

Release social
Develop new Publish 2021
media
Establish social media sustainability
campaign on Document
internal campaign report.
Instagram detailed
monthly with Alliance Continue
and Twitter. sustainability
meetings to End Plastic advertising
Record efforts for
using Waste. Assess donations
donations to annual report.
Management effectiveness through social
Alliance to
by Objectives. of MBO media
End Plastic
meetings. campaign.
Waste.
 The Impact On Our Stakeholders
Consumers are Involved and Confident

Shareholders are Satisfied Management is Efficient

LET’S
WIN WITH
PURPOSE
 Index
Background & Analysis Ball Corp

Consumers Next Steps

Utilizing Partnerships Projected Budget

Social Media Campaign ROI - 1

Social Media 2 ROI - 2

Management Meetings ROI - 3

MBO Timeline

Shareholders Stakeholder Impact