LB170

Communication skills for business

&Management
Your Communication Skills

Prepared By Miss. Sheikha AL-Dosarry

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 ?What does LB Stand for

L anguage
Mean of
Communication

Oral(speaking)
Writing F2F Reading Listening
Telephone

Email
Paragraphs-
Reports/essays Workplace Proposal
notes
Letters/Faxes

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 ?What does LB Stand for

B usiness B-1Key
concepts
abstract(
)noun

Definition Examples

Own
AOU Case Study
experience

Text to be read
and analyzed
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 Why LB 170?
Aims of LB170 are :
 To help you to understand that Business English differs in
its style and use as compared to scientific English,
financial English, computer English or social science
English.

 To develop your business communication skills (reading,

writing, speaking, and listening).
 To develop your understanding about key concepts and
frameworks in business and management.
 To give you the opportunity to use a variety of media to
develop your business communication skills in English.
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 Course Material
We will deal with 3 online books this course:

• LB170 Module
Main Book

• Handbook for business Communication

Book1

• Readings Models and Framworks

Book2

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 Course Assessment

No TMA:
In class
task/case study
MTA:30 analysis:10 Final:50 Total:100
project in class
presentation:10

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 Session 1:Your communication Skills
(Learning Outcomes):
Identify key communication skills for business
and management.
Identify the communication skills you most
need to work on.
Use some reading strategies to read business
document (case study).

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 s kill s so
icati on
n e ss commun
r e b u si
Why a t?
im p o r tan
c ti vely 
cat e e ffe
m m u n i
 To c o

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How to communicate effectively?

Know the purpose and the goal of the communication.

 Be clear organized and in control of the information relevant to the topic.
Be prepared by reading and extracting the key points of any brief reports or other
Docs.
Express your self briefly and well in formal writing.
Know the procedures for the kind of communication you are making.
Control the technology you are using.
Consider who your audience are what they know already and what they need to
know .
 Be inclusive .
Confidence .
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 Communication Skills

Writing Skills :
 Use formal business English for a variety of writing
purposes at university or in the workplace.
 Know the purpose of the business text you are writing.
 Organize and structure ideas in writing.
For further skills refer to the Module P.4 Act.1.2

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 Communication Skills

Reading Skills :
 Be aware of your own purpose while reading a business
related text; This means that you keep in mind why you are
reading.
 Make notes of the main points when reading a business text.
 Analyse business cases as you read them.

For further skills refer to the Module P.5 Act.1.2

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 Communication Skills

speaking Skills :
 Explain something clearly in a one-to-one academic or
workplace context using an appropriate level of formality.
 Adjust your language for your audience and purpose.
 Present on a business topic to an audience.
For further skills refer to the Module P.6 Act.1.2

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 Communication Skills

Listening & Team-working Skills :

 Listen actively in a one-to-one or team context.
 Respond to others in a respectful way.
 Collaborate constructively with others on and offline to
achieve a business task (i.e. using online communication tools
or face-to-face).
 Work with people from different backgrounds and cultures in
business contexts.
For further skills refer to the Module P.7 Act.1.2

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 Communication Skills :Reading

Think about texts you read in everyday

life& why?

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 Communication Skills :Reading

ffe c tiv e
ra l t o e
re c e n t u d y
s k i ll s a h fo r st
e a d i n g o n b o t p l y
Good r u n i ca ti d t o a p
s c o m m o u n e e te x t
u s i n e s e ; so y to t h e
b r k p l a c a t e g i e s
i n w o in g s t r ne ss
and ti v e r e a d b oo k 1 fo rb u si

e e ffe c r e a d .( H a nd
th o in g t o
r e g
you a P.11)
com m .

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 Communication Skills :Reading
Effective reading strategies:
 Be clear what output you want from reading the text.
 Consider what you already know about the case.
 Be critical: Make sure you check where the text comes from
and that you understand the aim.
 Think of a question that the text will answer before you read.
 Before you read carefully, look quickly through the text to see
what it is generally about.(good places to look are the title,
introduction, first sentences of each paragraph and the final
paragraph).
 Keep asking more questions while reading.

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 Communication Skills :Reading
Effective reading strategies:
 Check the meaning of difficult words and expressions; use
general or business dictionaries.
 Read the text carefully and try to notice how it is organised.
 Recognise ‘signposting’ words and groups of words.
 Write on the text.
 Write notes somewhere else, not on the text, and if possible,
draw mind maps.
 Produce a summary.
 Note down thoughts about what you have read.
 Note down the source of the text.

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 Communication Skills :Reading
Dealing with unfamiliar terminology
Read the following text: Handbook 2 P.6 (press release
from the Cafe’direct website) then Look for the
meaning of the following concepts :Carbon trading –
sustainability.
Apply the effective reading strategies

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Important Activities :To be done by students
• Task 1
• Activity 1.9,1.10

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