Team Black Hawk Presents

Daraz ই-ব্যাপারি
 Slide Road Map

SITUATION THE BIG PLAN OF

ANALYSIS IDEA ACTION

COMPANY MARKETING MONITORING &

ANALYSIS STRATEGY EVALUATIONS
Situation & COMPANY
Analysis
 Situation Analysis

• Digital platforms are

getting benefitted due to
covid-19
• Buying habits are
changing
• Growth of cloud vendors
due to lockdown
ALTERNATI
OPTIMAL
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 Company Analysis

• Overall profit of DARAZ is

increasing in the last 6 months
• Leading online marketplace in
the south Asia
• Easy access to 100+ categories
of products
• Has own logistic company
DARAZ express
COMPAN ALTERNATI
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 4 Day Campaign Road Map

Campaign Name Invite friends Upload

Selection and families Content

Opening a Build Implement Unique

Campaign Page Marketing Marketing Strategy
Strategies
The Big Idea
 Big Idea

Our Main Tagline for Daraz E-Bepari

Campaign is “ভালোবাসা এখন বিশেষ মোড়কে”
With this tagline we want to target the whole family and we believe that
with this strategy, we can increase the overall sell by 2X as our main
goal is to motivate our TG to buy gifts from Daraz for their family
members

SITUATIO
N Marketing PLAN OF MONITOR
Campaign BIG IDEA
ANALYSI Strategy ACTION ING
 Big Idea

SITUATIO
N Marketing PLAN OF MONITOR
Campaign BIG IDEA
ANALYSI Strategy ACTION ING
Campaign Name
• Our campaign name is “Team Black
Hawk Presents Daraz E-Bepari”
• The main reason behind choosing this
campaign name is that to give our
audience the feeling of Eid-al-Adha
“Gorur Haat”
• Also, we have create a unique mascot
for our campaign naming it E-Bepari
• By using our mascot we have published
a comic series consist of 3 episodes
Campaign Mascot
Marketing Strategy
• Campaign’s Teaser post
• Implement Meme Marketing strategy
• Introduction to E-Bepari mascot
• Promotion of Daraz products using eye
catching graphics and cartoons
• Upload our campaign’s own Comic
series to create uniqueness in the
campaign and engage with the audience
• Collaborate with local restaurants and
airlines to offer discounts to our audience
• Implement the BIG Idea Marketing
Strategy
Marketing Strategy
To Post Our Contents on our E-Bepari
Campaign Page, we have chosen a
fixed schedule where audience
presence is high. These are-

12 PM 6 PM 10 PM
 Plan of action- Marketing

Pha
se
Engagement
3

Pha Brand
se 2 Awareness

phas Promotion
e1
Why Meme Marketing
 Why Meme Marketing

85% of the Total Content Shared Today on

Social Media Contains Memes
SO WHY NOT UTILIZE IT!!

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Meme Marketing

For Meme Marketing we have few ways

1. In the Moment Marketing
2. Meme Jacking
3. Troll other Brands

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Meme Marketing

Reach until 9:00 pm, 4th

July,2020 : 235

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Meme Marketing

Reach until 9:00 pm, 4th July,

2020 : 461

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Meme Marketing

Reach until 9:00 pm, 4th July,

2020 : 94

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Meme Marketing

Through Meme Marketing, our primary

target was to Grab Attention for our Eid-
Al-Adha campaign so that we can push
our contents to the customer more.

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
Promotion
 Marketing- Promotion

Reach until 9 pm, July 4 : 711

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Marketing- Promotion

Reach until 9 pm, July 4: 353

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Marketing- Promotion

Reach until 9 pm, July 4: 1056

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
AWARENESS
 Marketing- Awareness

Reach until July 4, 9 pm : 418

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Marketing- Awareness

Reach until July 4, 9 pm : 228

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Marketing- Awareness
TEASER
POST

Reach until July 4, 9 pm : 61

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Marketing- Awareness

Reach until 9 pm, July 4: 203

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
ENGAGEME
NT
 Marketing- Engagement

For Audience Engagement, We have

Launched Our Own E-Bepari Comic Series
which consist of 3 Episodes

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Marketing- Engagement
EPISODE 1

Reach until 9 pm, July 4 : 210

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Marketing- Engagement
EPISODE 2

Reach until 9 pm, July 4 : 271

SITUATIO
N Campaign Marketing Meme PLAN OF MONITORIN
ANALYSI Name Strategy Marketing ACTION G
 Marketing- Engagement
EPISODE 3

Reach until 9 pm, July 4 : 134

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ANALYSI Name Strategy Marketing ACTION G
 Monitoring & Evaluation
( Till 9 PM, July,
• Total Contents Uploaded: 22 4)

• Social media reach: 3,444

• Total Page Views: 381
• Post Engagement: 621
• Most Reached Content’s Reach: 1.1K

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Campaign
ANALYSI Strategy solution ACTION ING
 Monitoring & Evaluation
Summary &
Findings

• We started our campaign with Meme Marketing Strategy to Grab Audiences attention to
our Campaign Page
• On our 2nd Day, we started posting Promotion offers with cartoons which reached to a
significant amount of audiences
• Also, we started our Own E-Bepari Comic Series to engage and bring more reach to our
campaign page and we succeeded
• As part of our campaign, we partnered with imaginary restaurants and airlines and
offered deals to our audiences
• We launched our Big Idea on the 3rd day and finished it with our cover photo focusing on
the Big Idea

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N Marketing Optimal PLAN OF MONITOR
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ANALYSI Strategy solution ACTION ING
 Monitoring & Evaluation
Summary &
Findings

• The main reason behind uploading our Comic Series was to create
engagement with the audiences.
• We had two options, one was to create videos or make something
unique that customer likes the most.
• So we chose the 2nd one which was to post comics
• Our main goal behind this comic series was to offer something unique
that the audience have never seen before from an e-commerce
website. Also, we used our comic series to promote Daraz products

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 Monitoring & Evaluation
Summary &
Findings

• For partnership, Daraz E-Bepari has collaborated with

imaginary restaurants and airlines.
• For legal reasons we have changed the names from
Takeout to Shakeout, Madchef to Good Chef and US-
Bangla Airlines to AUS-Bangla Airlines
• Through this partnership, Daraz E-Bepari offered deals to
the customers and segmented it two Target Group

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 Monitoring & Evaluation
Summary &
Findings

• We chose teenagers and Young Adults as our Target

Group 1.
• For Target Group 1, we have partnered with Shakeout
and Best Chef

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 Monitoring & Evaluation
Summary &
Findings

• We chose Adults, Mid-Income, and High-Income audience as our

Target Group 2.
• For Target Group 2, we have partnered with AUS-Bangla Airlines
• For TG 2, we had two options. One is to do lottery and choose the
lucky winner or give certain amount of products to order from Daraz
and get certain discounts
• But considering the current Corona situation, we have chosen the 2nd
One

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 Monitoring & Evaluation
Summary &
Findings

• We have considered the TG 2 as Premium Offer Bundle of

Daraz E-Bepari Campaign.
• If we had chosen Lottery system, then there was a risk that
the airplanes would have to fly empty
• But with the 2nd option, airline can calculate how much
passenger to include in a single flight and that’s how both
the parties will be benefitted

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 SUMMARY

• Introduced our Own Daraz E-Bepari Comic Series

• With “ভালোবাসা এখন বিশেষ মোড়কে” we expect to increase the
overall sell of Daraz by 2x
• We have utilized Meme Marketing to grab attention of the
audiences
• We have partnered with imaginary companies to benefit both
the parties.

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THANK
YOU!