TOP 10 TWITTER

ADVERTISING TIPS
By Lucila Cardús
1. Pick the
right…

Handle

Profile photo

Header image
 2. Optimize
your bio to Your Twitter bio is a 160-character location to
showcase your company right under your profile

showcase
photo. You need to create a killer one.
And it doesn’t have to be difficult. Just explain
who you are to the world in a few short, sweet
your brand’s sentences.

personality
Tweets that contain hashtags receive 2x
more engagement than those that don’t.

But tweets with more than two hashtags

3. Keep
receive a drop in engagement by 17%. hashtag use
It’s important to use the right kind of to a
hashtags without overusing them.
minimum
Only include hashtags that add some
context to your tweets.
(and use the
right ones)
Find your most popular hashtags by using
Twitter analytics.
4. Add images to tweets to increase
retweets

When you add images to your tweets, you’ll get more

shares and clicks than the tweets without images.

In fact, tweets with images typically receive 89%

more “likes” or favorites.
5. Set a goal

RAISE BUILD GAIN WEBSITE

AWARENESS ENGAGEME FOLLOWERS CLICKS
NT

APP
INSTALLS
6. Set up your ad group and bidding
For your first Twitter ads campaign, you’ll probably want to stick to one ad group. But as you
get more comfortable with Twitter ads, split up your campaign into categories to target
different audiences, use different creative, or test different budgets and timing.
Name your ad group and select a start and end time if you’d like.
Here, you will also choose how much you’re willing to pay for each interaction. If you choose
automatic bidding, Twitter will set your bid to get the best results at the lowest price based on
your budget. This is a great way to start if you’re brand new to Twitter advertising and want to
get a good grasp on how bidding works.
7. Target audience

AGE GROUP MARITAL/FAMI

GENDER LOCATION
LY STATUS

EDUCATION
INCOME LEVEL OCUPATION
LEVEL
8. Convey a sense of
urgency
If you want to create an effective Twitter advertisement, you want to entice
your audience to act on your ad. When an ad focuses on urgency, it
gets your audience to act on it immediately.

You can create urgency through your ad’s word choice. This is an
opportunity to use phrases such a “limited time only” or “deal ends
on (date).” It indicates that your ad only lasts for a limited amount of
time, so your audience should take advantage of that time.

You can get more leads to act on your ads by creating a sense of urgency.
If people know it is only available for a short amount of time, they
are more willing to act on it. This will help you see better results
with your Twitter ads.

A great way to do this is by
posing a question. You can ask
them a question related to your
ad. Some great starter phrases
include “Are you tired of…,”
“Looking for something…,” or
“Do you need…”
These questions get your
audience to answer yes or no to
the question. If they answer
yes, they will take more
interest in your ad and engage
with it. It’s a great way to build
more interaction with your ads.
9. Create
engaging ads
Your calls to action (CTA) are
& Use
the most powerful elements of
your ad. There will be people
who view your ad and like
powerful
calls to action
what they see. The tricky part
is that they don’t know how to
proceed next.

(CTA)
10. Test your ads

When you run an advertising campaign, you want to make sure that your ads are effective. You
don’t want to put in time, money, and effort for ads that don’t generate results. It is important that
you test your ads so that you can create an effective campaign for your business.
You can conduct A/B testing to test two different ads and see how your audience responds. This
will give your insight into ads that are more effective for your audience. You may think that your
ad is effective but come to find that a different ad generates better results.
By testing your ads, you ensure that you produce the best Twitter ad for your campaign.
THANK YOU