TESCO

PRINCIPLES OF MARKETING
Redda Ali

20041364
 Introduction.
TESCO is one of the biggest food and
retail zcompanies in the UK. (2021)

Founded by Jack Cohen in

1919, London. 

Group share: £56.5 bn (Topic: Tesco

PLC, 2021).

Market share: over 26 % in the

UK. (Topic: Tesco PLC, 2021).

Fifteenth most valuable retail brand

worldwide with 8.5 bn USD of brand
value. (Topic: Tesco PLC, 2021).
  TESCO is most famous for its
z groceries. (2021).
TESCO Over  TESCO has gone through challenges such as
view. recession and legal troubles such as
overstating their profit in 2014. (Tesco Case
Study Analysis, 2021)

 TESCO stores are all over the UK and Asia with

the edible grocery sales forecast being 52.71
billion US dollars by 2020. (Topic: Tesco PLC,
2021)
 TESCO's Macro environmental analysis.
Strengths
z Weakness
• Strong market share. • Cut down on overseas trading.

• Customer loyalty. • Recession.

• Variety of products.

Opportunities Threats
• International stores. • Increased competition. 

• Increase in business profile. • Cyber threats.

(Sudhakaran, 2021)
 z
Macro environment factors.

 Political Factors: Effects of BREXIT.

 Environmental: Plastic cutoff and Environmental challenges

and changes.

 Social: The impact of social media and change of products.

 Legal factors: Data privacy in different countries to be followed,

and different laws to be followed.

(Tesco PESTLE Analysis, 2021)

 z
TESCO's Customer Analysis.

 Tesco targets all types of

customers ranging from children
to old aged people however its
main target are families who get
middle-income with young
children. (Tesco Case Study
Analysis, 2021).
Market segmentation
z Explanation

Demographic - All ages and genders

- Low-income earners and working-
class families.
Behavioral - Regular customers
- Benefits sought cost advantage 
Geographic - Local stores

Lifestyle - Traditionalists and contended

conformers. 

(TESCO: Analysis of competition

and future prospects, 2021)
 TESCO’s competitors and key players.
z

 In the UK, TESCO's main competitors are Sainsbury’s and Asda while

internationally, its competitors are Walmart, Carrefour, SPAR
etc. (TESCO: Analysis of competition and future prospects, 2021)

 Sainsbury's market share is 14.9%. Its strengths are wholesale and retail

banking and innovative promotive strategies while its weaknesses are
brand switching and growing costs. (Bhasin, 2021)

 Asda's market share is 14.3%. Its strengths are huge range and
sustainability in their products, and various store formats. Its weaknesses
are limited global presence and restricted business entry. (Bhasin, 2021)
 Conclusion.
z

 In a nutshell, TESCO is a
huge organization, with its
aspiring history, its
customer loyalty and big
market share, TESCO can
thrive even more. 
 2021. [online] Available at: <https://www.tescoplc.com/about/> [Accessed 13 March 2021]. References
 UKEssays. Novemberz 2018. TESCO: Analysis of competition and future prospects. [online]. Available from:
https://www.ukessays.com/essays/marketing/competitive-environment-of-tesco-marketing-essay.php?vref=1 [Accessed 13
March 2021].

 Sudhakaran, A., 2021. Tesco SWOT Analysis 2020: A Detailed Report. [online] PESTLE Analysis. Available at:
<https://pestleanalysis.com/tesco-swot-analysis/> [Accessed 13 March 2021].

 Ecommerce-digest.com. 2021. Tesco Case Study Analysis. [online] Available at: <http://www.ecommerce-digest.com/tesco-

case-study.html> [Accessed 13 March 2021].

 Medium. 2021. Tesco PESTLE Analysis. [online] Available at: <https://medium.com/@thesafetymaster420/tesco-pestle-

analysis-fd45ce1fed7b> [Accessed 14 March 2021].

 Bhasin, H., 2021. SWOT analysis of Sainsbury - Sainsbury SWOT analysis. [online] Marketing91. Available at:
<https://www.marketing91.com/swot-analysis-of-sainsbury/> [Accessed 13 March 2021].

 Bhasin, H., 2021. SWOT Analysis of Asda (Complete SWOT Matrix and Analysis). [online] Marketing91. Available at:
<https://www.marketing91.com/swot-analysis-of-asda/> [Accessed 13 March 2021].

 Statista. 2021. Topic: Tesco PLC. [online] Available at: <https://www.statista.com/topics/3807/tesco-plc/> [Accessed 13 March
2021].

 Mdpi.com. 2021. Sustainability. [online] Available at: <http://www.mdpi.com/journal/sustainability> [Accessed 13 March 2021].