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Did You Know - Air BNB - Anuj Yadav
Did You Know - Air BNB - Anuj Yadav
MBA 2019-21
STRATEGY
INTRODUCTION
• In its twelve years of existence, the Californian
company has reshaped the world of travel like no
one ever before.
• Introducing short- term rentals from person to
person have challenged the age- old principles of
hotel business.
• The COVID-19 crisis hit Airbnb just as badly as the
rest of the hospitality industry.
• Airbnb's leaders have stayed true to their forward-
thinking mentality and decided to do what they do
best: adapt and innovate.
ADAPT AND INNOVATE
ON REACT SWIFTLY
Highlight risks of Covid
(CONTD…)
•
• Revamping the website
• Adapting really fast
• Streamlined and efficient mgmt. chain
COMMUNICATE EFFECTIVELY
• Doubled down on communication
• Provide adequate and consistent information
3. PLACE STRATEGY:
• Provides access to accommodations and
experiences in more than 191 countries.
• It can be accessed through all digital
platforms and thus has a strong global
reach.
• Thus, Airbnb can be used by anyone in
the internet ecosystem.
MARKETING MIX STRATEGY- AIR BNB (CONTD…)
4. DISTRIBUTION STRATEGY:
• Airbnb is promoted through a mix of marketing
channels.
• It advertises through traditional as well as modern
methods.
• Communicate the value proposition of 'living like a local'
through its advertisements and uses a geo-localized
strategy.
• Undertaking various public relation activities.
• Provide sponsorship to various events and has
partnered with other agencies for more brand visibility.