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    Tesco

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    zoyamalik27
    Tesco's business is organized around customers, products, and channels. The document discusses Tesco's international strategy and expansion overseas, including its entry into and ultimate failure in the United States market between 2007-2013. Tesco aimed to replicate its UK success internationally but faced challenges adapting to the US grocery industry and competition.

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    Tesco

    Uploaded by

    zoyamalik27
    39 views14 pages
    Tesco's business is organized around customers, products, and channels. The document discusses Tesco's international strategy and expansion overseas, including its entry into and ultimate failure in the United States market between 2007-2013. Tesco aimed to replicate its UK success internationally but faced challenges adapting to the US grocery industry and competition.

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    tesco(2)

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    Tesco's business is organized around customers, products, and channels. The document discusses Tesco's international strategy and expansion overseas, including its entry into and ultimate failure in the United States market between 2007-2013. Tesco aimed to replicate its UK success internationally but faced challenges adapting to the US grocery industry and competition.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    39 views14 pages

    Tesco

    Uploaded by

    zoyamalik27
    Tesco's business is organized around customers, products, and channels. The document discusses Tesco's international strategy and expansion overseas, including its entry into and ultimate failure in the United States market between 2007-2013. Tesco aimed to replicate its UK success internationally but faced challenges adapting to the US grocery industry and competition.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 14

    Tesco Value Proposition

    • Business is organised around the three pillars


    of Customers, Product and Channels.
    Why Go International?

    Tesco and International Strategy


    Tesco – International Strategy
    • Tesco in the US
    • Tesco in the US 2
    • Why Tesco Failed In The United States

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