ITALY OTT PROPOSITION

Andrea Paoletti
andreapaoletti75@gmail.com
THE LANDSCAPE

Oldest Ott operator – First launched as
Cubovision in 2009. Now integrated with Netflix
and Infinity. 600k subscribers(*). TV series,
movies, sport, kids programming, italian original
productions.

Launched in October 2015. Now integrated with
Now TV (SKY) 800k subscribers. TV series,
movies, kids programming, documentaries.



Launched in December 2013. Owned by RTI –
Mediaset, largest free TV commercial operator.
300k subscribers. TV series, movies. 4K
content on demand

Launched in June 2016. Owned by SKY, largest
pay TV operator. 250K subscribers. TV series,
movies, kids programming, sport. Only one to
offer channels instead of content all together.



Launched in December 2016. No official
subscribers numbers. TV series, movies, kids
programming, sport, anime.
(*) includes4K versions
broadband of TV
sunscription
OTHER SERVICES

Discovery’s streaming service (via dedicated
app) to view both simulcast of their FTV
channels, single episodes of shows and” Walter
presents” selected content.

Launched in June 2015 - free OTT service



Italian owned and operated VOD service, with a
PPV business model, either rent or purchase of
Tv series and movies. No subscription.

Launched in June 2012 and operating in UK,
Poland, Germany and Austria.
 CONTENT AVAILABILITY

Factual entertainment is the least represented
content on ALL platforms

Now TV offers factual content only as part of
linear channels OTT simulcast

No vertical factual channel is available on ANY
platform and food content is not available
anywhere

TV series, kids programming and movies are
the drivers for all operators
 SELLING POINTS

GUSTO TV FIRST OTT CHANNEL
DEDICATED TO INTERNATIONAL FOOD
ENTERTAINMENT

GUSTO TV INTERNATIONAL APPEALING
FACTUAL CONTENT

FILL THE GAP OF FACTUAL CONTENT

FEED THE APPETITE FOR NEW CONTENT
(*)

(*) especially for those OTT

players who needs to buy
80+% of content on the
market
 STRATEGY


IDENTIFY TOP SHOWS FROM GUSTO LIBRARY


SET UP A BASIC CONTENT PROPOSITION
(# OF HRS AND SERIES)


COST UP DUBBING AND LOCALIZATION


SET UP MEETINGS WITH ACQUISITION EXECS FROM
SELECTED OPERATORS

BEGIN NEGOTIATION (CHANNEL VS CONTENT)


LAUNCH
 TIMELINE

2018 2019

JANUARY APRIL
NOVEMBER
SEPTEMBER 15 OCTOBER NOVEMBER FEBRUARY MAY
DECEMBER
MARCH

CONTENT PROPOSITION MEETINGS LAUNCH

CHOICE OF OTT
COSTS + PARTNER + NEGOTIATION
CONTENT SELECTION
PRELIMINARY TALKINGS