Mass Media in The USA

You might also like

Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 8

Mass media in

the USA
FEATURES OF MASS MEDIA
Mass media can be defined as channels of
communication with the help of which
information is delivered to the audience.

• they must be periodic.


• they are always aimed at a large audience.
• there must be a speaker or any other source of
information.
NEWSPAPERS
The power of press in the USA is enormous. The U.S.
Constitution guarantees freedom of press and the
press media act as a check on governmental action.
1. Wall Street Journal
2. USA Today
3. New York Times
4. Los Angeles Times
5. Washington Post
6. Daily News
7. New York Post
Magazines
• Nowadays there are over 11,000 magazines and periodicals in the
United States. They cover all topics and interests. Quite a few have international editions,
e.g. National Geographic, Reader's Digest, Cosmopolitan, Vogue, Time, etc. The best
known weekly newsmagazines are Time, Newsweek. They serve as a type of national
press.

1. AARP (the American Association of Retired Persons)


2. The Costco Connection
3. Game Informer
4. Better Homes & Gardens
5. Reader’s Digest
6. Good Housekeeping
7. National Geographic
8. Family Circle
9. People
10.Woman’s Day
RADIO
There are around 10,000 commercial radio stations. In
cities, there are services to satisfy almost every taste.

WNYC (W New York City) has the largest audience in


the United States. It is about one million listeners each
week. It focuses mostly on news and cultural programs.
VOA (Voice of America) provides programming for
broadcast on radio, TV and the internet outside of the
U.S., in 43 languages. It has the audience of 123
million people each week.
TELEVISION

• ABC, CBS and NBC led the pack for decades until the mass take-up of
cable and satellite and the arrival of the Fox network. Fox News
Channel is the dominant US cable news network.
• But viewing habits are changing and the proportion of consumed
content accounted for by live broadcast TV is falling. The US leads the
world in the adoption of over-the-top (OTT) video-on-demand,
delivered by broadband internet.
INTERNET
Internet is a very popular source of information. 80% of
Americans use the Internet, which ranks the U.S. 28th out of
211 countries in the world.
1. Yahoo! News
2. Huffington Post
3. CNN(Cable News Network)
4. Google News
5. New York Times
6. Fox News
7. NBC News
8. The Guardian
9. USA Today
10. Washington Post
HOW MASS MEDIA INFLUENCE SOCIETY

The mass media have become an inseparable part of


society and the lives of citizens and that’s why it is
necessary to understand the mass media influence on
people. From economy to entertainment and from politics
to beauty, everything is now influenced by mass media.

You might also like