Scribd Logo
Upload

Welcome to Scribd!

  • Indian Market Research Bureau: International

    Uploaded by

    Adrish Ray
    115 views9 pages
    Indian Market Research Bureau is a market research company established in 1970 that belongs to the WPP and Kantar groups. It has offices in several major Indian cities and was the first to introduce TV rating systems and social economic classification in India. The company researches various sectors of the economy and provides services like advertising research, customer satisfaction surveys, brand analysis, and strategic consulting to major clients in industries such as FMCG, automotive, technology, and consumer goods.

    Original Description:

    Original Title

    IMRB

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Indian Market Research Bureau is a market research company established in 1970 that belongs to the WPP and Kantar groups. It has offices in several major Indian cities and was the first to introduce TV rating systems and social economic classification in India. The company researches various sectors of the economy and provides services like advertising research, customer satisfaction surveys, brand analysis, and strategic consulting to major clients in industries such as FMCG, automotive, technology, and consumer goods.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    115 views9 pages

    Indian Market Research Bureau: International

    Uploaded by

    Adrish Ray
    Indian Market Research Bureau is a market research company established in 1970 that belongs to the WPP and Kantar groups. It has offices in several major Indian cities and was the first to introduce TV rating systems and social economic classification in India. The company researches various sectors of the economy and provides services like advertising research, customer satisfaction surveys, brand analysis, and strategic consulting to major clients in industries such as FMCG, automotive, technology, and consumer goods.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Indian Market Research Bureau

    International

    By Group -3
    Adrish Ray
    Babar Shikoh
    Karthik Krishna M
    Prashanth S
    Vidit Agarwal
    Introduction
    • Established in 1970.
    • Belongs to WPP group & Kantar group
    • Bangalore, Chennai, Delhi(HQ), Guwahati, Pune,
    Mumbai, Kolkata.
    • Introduced India’s first TV rating system (TAM)
    • Created Social Economic Classification (SEC) system in
    India
    • ‘MR Agency of the year’ from 2005-2009
    Sectors they research
    • Agricultures or agro products • Media and entertainment
    • Distribution or retail trades • Tobacco
    • Finance/ banking/ insurance • Chemicals and petroleum
    • IT hardware and software • Energy and environment
    products • Industry and business
    • Steel and other metals • Processed foods
    • Alcohol • Travel and tourisms
    • E- governance • Construction and building
    • FMCG materials
    • Logistics and transportation • Engineering sector
    • Telecom • Internet
    • Automotive • Social and rural
    • Education and training
    • Health care
    FMCG
    • Food – biscuits, noodles, salt etc.
    • Household care – washing soaps, agarbatti etc.
    • Beverages – coffee, drinks etc.
    • Personal care – toilet soap, tooth paste, hair oil etc.
    • OTC products – balms, glucose etc.
    Marketplus - FMCG
    • How the categories/brands are developing,
    • Changing or emerging trends in purchase behavior
    • New launch evaluations
    • Impact of the various marketing activities
    • Brand loyalty
    • Buyer profile based on their demographic / geographic
    / psychographic / purchase pattern
    • Brand interaction with competition
    • Brand portfolio evaluation
    Clients
    • BAT group • Intel
    • Bharti group • Millword Brown
    • Cadbury • Nestle
    • Ford group • Pepsi group
    • Frito lay • Reckitt Benckiser
    • GSK • Research international
    • Heinz • TVS motors
    • Indian airlines • Unilever group
    • ITC group • VST
    Service they offer
    • Advertising and promotion research
    • Corporate and employee research
    • Product and packaging research
    • B2B and industrial research
    • Customer satisfaction research
    • Strategic market research
    • Brand research
    • Mystery shopper insights
    • Channel and retail research
    • Pricing research
    Research paper
    • C-SAT
    • I-Cube
    • Internet traffic estimation
    • TGI India 2010

    Take a look :: http://


    www.imrbint.com/index.php?option=com_content&view=
    article&id=1&Itemid=2
    ..:: Thank You
    ::..

    You might also like