MARKETING RESEARCH

PRESENTATION
Presented by:
Abhijit Ghosh
Abhishek Choudhury
Abhishek Dutta
Ankit Gadhyan
Ankita Deuri
Ankur Patwari
Arijit Mitra
Arindam De
Ashish Betala
BACKGROUND
S.W.O.T Analysis
 STRENGTH
• Instant in nature
• Value for money
• Good quality
• Strong distribution channels
• Readily usable ( hard physical
labor like grinding not required)
 WEAKNESS

•Aimed at middle class and low-

medium income strata of busy
housewives .
 OPPORTUNITY
• Strong hold of market.
• Market development.
• Optimum time management for
the “Time-stressed” housewives.
• No major competitor.
 THREAT
• People mindset of resistance to
change
• DMU may not always depend on
housewives
 SYMPTOMS
• Sales fell drastically and went on
falling
 Problem Formulation
• Change in product quality, availability, price etc.
• Change in advertising or promotion and publicity
strategy.
• Competitor may come with a better product.
• Any health hazard detected in coffee.
• Wrong interpretation of customer behavior and
need and wants.
• Wrong STP.
 Problem Identification
• Wrong interpretation of customer
behavior , need and wants
• change Advertising or promotion and
publicity strategy
• More stress on time management rather
than family value
• Major psychological problems
ADVERTISING AND REPOSITIONING
THANK YOU