Presentation

Theme - Amazon
Realised by - Palamaru Alexei
- Pîrvu Andrei
Content:
Introduction …………………………………………………………………………………1
Chapter 1 ……………………………………………………………………………………..2
1.1 History……………………………………………………………………………………2
1.2 Board of directors ……………………………………………………………….3
Chapter 2……………………………………………………………………………………….4
2.1 Services & Products………………………………….………………………….4
2.2 Subsidaries…………………………………………………………………………….6
Chapter 3……………………………………………………………………………………….7
3.1 SWOT analysis……………………………………………………………………….7
3.2 Finances…………………………………………………………………………………8
Conclusions ………………………………………………………………………………….9
 Introduction
• Amazon's slogan is "work hard. Have fun. Make history."
Amazon's slogan is "work hard. Have fun. Make history."
• It's meant to signify a company which is aspirational and enjoyable - but where the staff are still
It's meanttheir
pulling to signify
weight.a company which is aspirational and enjoyable - but where the staff are still
pulling their weight.
• While Amazon's vision, which you may see tagged on the end of some emails, is to "build the
While Amazon's
Earth's vision, which you
most customer-centric may see
company". tagged
Those areon theambitious
some end of some
aims.emails, is to "build the
Earth's most customer-centric company". Those are some ambitious aims.

1
 1.1 History
1.1 History
• Jeff Bezos founded Amazon in July 1994. He chose Seattle because of technical talent as Microsoft is located
Jeff Bezos founded
there. In May 1997, Amazon in July 1994.
the organization He chose Seattle because
went public. The company of technical
began sellingtalent
musicas Microsoft is
and videos inlocated
1998, at
there. In May 1997, the organization went public. The company began selling music
which time it began operations internationally by acquiring online sellers of books in United and videos in 1998, at
which time it began operations
Kingdom and Germany. The followinginternationally by acquiring
year, the organization online
also sold videosellers
games,ofconsumer
books electronics,
in United
Kingdom and Germany.
home-improvement items, Thesoftware,
followinggames,
year, the
and organization alsotosold
toys in addition video
other items.games, consumer electronics,
home-improvement items, software, games, and toys in addition to other items.
• In 2002, the corporation started Amazon Web Services, which provided data on Web site popularity,
InInternet
2002, the corporation
traffic started Amazon
patterns and other statisticsWeb Services, which
for marketers provided Indata
and developers. 2006,onthe
Web site popularity,
organization grew its
Internet traffic patterns and other statistics for marketers and developers. In 2006, the
AWS portfolio when Elastic Compute Cloud, which rents computer processing power as well as Simpleorganization grew its
AWS portfolio
Storage when Elastic
Service, Compute
that rents data storage Cloud,
via thewhich rentswere
Internet, computer processing
made available. power
That sameasyear,
wellthe
as Simple
company
Storage Service, that rents
started Fulfillment data storage via
by Amazon which the Internet,
managed were made
the inventory of available.
individuals That
andsame year,
small the company
companies selling
started Fulfillment by Amazon which managed the inventory of individuals and small companies
their belongings through the company internet site. In 2012, Amazon bought Kiva Systems to automate its selling
their belongings through the
inventory-management company
business, internet site. In Foods
purchasing Whole 2012, Amazon bought Kiva Systems to
Market supermarket chain five automate
years lateritsin
inventory-management
2017. business, purchasing Whole Foods Market supermarket chain five years later in
2017.

2
1.2 Amazon’s board of directors

Jamie Gorelick
Jeff Bezos
Rosalind Brewer Partner, Wilmer Cutler Pickering
President, Chairman, CEO
Group President, COO, Starbucks Hale

Wendell Weeks
Jon Rubinstein Chairman, President, and CEO, Corning
Former Chairman, and CEO, Palm, Inc. Inc.
3
 Amazon Prime is a paid subscription service offered
2.1 Services & Products by Amazon that gives users access to services that would
otherwise be unavailable, or cost extra, to the typical
Amazon customer. This includes free two-day delivery,
streaming music and video, and other benefits.

Amazon
Prime

Amazon Web Services is Amazon Game Studios is a division of the

a subsidiary of Amazon that provides on- Amazon Amazon online retailing company Amazon that focuses
demand cloud computing platforms and APIs to
individuals, companies, and governments, on a
Web Game on the development of video games, for PC,
Services Studios Mac.
metered pay-as-you-go basis.

Amazon
Services

Amazon Amazon
Am
clou
d Drive Music and azon
u r e
sec hoto Lau  onlin Music
ffers and P iles e
ce o , f 200 nched mus is a m
e s ervi sharing nt, the ged stor , in J in pu ic sto usic
7
, th ile ou an a
D rive kup, f zon acc and m wsers, Amazon
a
ma e to nuary blic re ope tream
s
azon bac ma red bro nag b
(EM em sell 2008 eta o ated ng pla
r i
Am ge, file ng an A transfer ng web ets. Studios
i i l I, U ent f mus it be n S by A tform
stora ing. Us can be includ and tab niv r i c e m
t s , ersa om th c wi ame t ptemb azon
prin folders device mobiles l, W e fo thou he f er .
e
and multipl cations, arn ur m t dig irst m 25,
er,
from op appl
i Amazon Studios is a television and film and ajor m ital usi
c
 So ri
des k t producer and distributor that is a subsidiary ny usic l ghts
BM abe
of Amazon. It specializes in developing G). ls
television series and distributing and 4
 Tablets

Arts, Crafts &

Smart Home
Sewing

Office
Books
Products

Amazon
Products

Sports,
Musical
Fitness
Instruments
Products

Shoes Movies & TV

Video Games
5
2.2 Subsidaries

Brilliance Amazon
A9.com Audio Maritime Twitch IMDB Lab 126 Shelfari

A9.com - company focused on researching and building innovative technology, has been a subsidiary since 2003.
Brilliance Audio - The company was purchased by Amazon in 2007 for an undisclosed amount. At the time of the
acquisition, Brilliance was producing 12–15 new titles a month. It operates as an independent company within Amazon.
Amazon Maritime - holds a Federal Maritime Commission license to operate as a non-vessel-owning common
carrier (NVOCC), which enables the company to manage its own shipments from China into the United States.
Twitch - is a live streaming platform for video, primarily oriented towards video gaming content. As of 2015, the service
had over 1.5 million broadcasters and 100 million monthly viewers.
IMDb - is an online database of information related to films, television programs, home videos, video games, and
streaming content online.
Amazon Lab 126 - is an American research and development and computer hardware company owned by Amazon.com.
Shelfari - was a social cataloging website for books. Shelfari users built virtual bookshelves of the titles which they owned
or had read and they could rate, review, tag and discuss their books.
6
3.1 SWOT analysis

WEAKNESSES
STRENGTHS
- Product Flops and Failures – Its Fire Phone’s
- Strong brand name – As a global e-commerce launch in the US was a big failure while its Kindle
giant, Amazon has a strong position and successful fire device didn’t even grow well.
brand image in the market. - Losing Margins in Few Areas – In few areas
- Customer oriented – Amazon caters to a large such as India, Amazon has faced losses. It’s free
number of customers for everyday needs shipping to customers can be one of the reasons
at inexpensive prices. This has made it a customer- that expose the risks of losing margins in some
oriented brand. markets.
- Differentiation and Innovation – Amazon - Limited brick-and-mortar presence –
frequently brings creative ideas and innovative Amazon owns veryTHREATS limited physical stores. This
additions to its OPPORTUNITIES SWOT
product line and service offerings -sometimes hinders to attractaffect
Increasing cybercrime can customers buy
the network
like Aura
- AmazonSmarthas
Sleepthe
System. analysis
opportunity to improve things which
security areofnot
system thesellable on online stores.
company.
technological measures and organizational - Aggressive competition with big retail firms like
policies to reduce counterfeit sales.  Walmart and eBay can give Amazon a tough time
- More acquisitions of e-commerce companies in the future.
can increase the company’s market share and - Government regulations can also threaten the
reduce the competition level. business proceedings of Amazon in some critical
- By expanding physical stores, Amazon can countries. Amazon does not ship to Cuba, Iran,
improve competitiveness against big box retailers North Korea, Sudan, and Syria.
and engage customers with the brand.

7
3.2 Finances
• Amazon.com is primarily a retail site with a sales revenue model; Amazon takes a small percentage of the sale price of each item that is
sold through its website while also allowing companies to advertise their products by paying to be listed as featured products. As of 2018,
Amazon.com is ranked 8th on the Fortune 500 rankings of the largest United States corporations by total revenue.
• For the fiscal year 2018, Amazon reported earnings of US$10.07 billion, with an annual revenue of US$232.887 billion, an increase of
30.9% over the previous fiscal cycle. Since 2007 sales increased from 14.835 billion to 232.887 billion, thanks to continued business
expansion. Amazon's market capitalization was valued at over US$803 billion in early November 2018

Amazon’s Finances
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
-100000 0 100000 200000 300000 400000 500000 600000 700000

Revenue in mil. USD$ Net income in mil. USD$ Total Assets in mil. USD$ Employes
8
 Conclusion
• Amazon has come a long way in the last 22 years. And their future has never looked as bright. From the
original internet retailer that allowed sellers to sell and ship their products to other customers, to the current
internet streaming, drone delivering, high-technology powerhouse that Amazon has become today, there is
no telling what the future holds.
• Amazon has an organizational culture that breeds innovation and that starts with the president of the
organization Mr. Bezos who envisioned this online retail “amazon”.
• With key innovations that have remained in line with the original 1997 letter to shareholders, Amazon has
delivered on their promise to the customer and the shareholder. External forces, and internal forces have
played a role in both the struggles and successes of Amazon but the strategy has been in line with the
company’s values and has kept to its mission. When innovation, strategy, and culture match the rest will
take care of itself.