Technology-Enabled Business Communication

Presented By:-
1) Gaurav Verma
2) Prijo Mathew
3) V. Sivaramakrishnan
4) Dhinesh Kumar R.
5) Suvrata Nandy
 Introduction

Plays a pivotal role



Offers innovative ways of improving communication

Revolutionizing the way organization communicate

Technology based communication
tools

 Telephone and Voice mail

 Mobile/cellular phones

 Facsimile Machines

 Internet etc
Telephone

 Point-to-point communication system

 Came into existence in March, 1876

 Voice Mails

 Message bank

 A centralized system of stored telephone messages

 Came into existence in 1975

 It’s a basic feature in many devices

Advantages
 Accessibility
 Commonness
 Time
 Details
 Bookings and appointments
 Redirection and answer services
 Dual lines
 International
 Marketing
Facsimile Machines
A duplicator
 Faxes

 Computers
Three basic models of the computer are as follows:-

 Desktop

 Laptop/Notebook

 Personal Digital Assistants

 Software
 It is the key that makes a computer a productivity aid

 Examples:- Microsoft Office, Linux, Microsoft Windows, Java etc

Auxilliary Products
 Products that are used in conjunction with computer to enhance the functions
of it
Digital Camera

 Scanner

 Wireless Transmission
Internet
Audio Conferencing

 A telephone call

 Video Conferencing

 Allow two or more locations to interact via two way video

 “Visual Collaboration” or “Videoteleconference”.

 ICICI Bank, ISRO, Birla Management, Reliance, Essar

Computer Conferencing

 Formal meeting for discussion through computer

 Real time interaction is not required

 Types
1) Message board/ Web forum

2) E – mail discussion list

Importance of Web conference
Instant Messaging
Advantages
• Instant and real time
• N – way communication
• Quick file transfer

Disadvantages
• Security threat
• Cross – platform compatibility
• Duplicate communication
 E-mail

Use to send message without making a direct contact

Messages can be sent fast

Helps to save time

Informal approach

Secure
Business to Consumer E-mails

 Maintain contact between business people and customers.

 E-shopping.

 Inexpensive tactics
Business to Consumer E-mails
 Maintains contact between
business people and customers
 E-shopping
 Inexpensive tactics for improving customer service
B2B E-mails

 Effective and formal.

 20 rules for writing effective B2B email messages
 Be accurate
 Care about correctness
 Be brief
 Be clear
 Be genuine
 Speak their language
 Put yourself in their shoes
 Watch out for a knowledge gap
 Take your time
 Remember your e-mail is likely to be passed around
 Mimic your verbal presentation
 Check your signature block
 Carefully choose the time to send the mail
 Prepare subject line carefully
 Use graphics wisely
 Make sure links within mail works properly
 Be wary about attachments
 Double check before hitting send button
 Be complete
 Stand out from the rest
Comparison Between B2C and B2B
 DATABASES

 A powerful tool for putting masses of information

 An effective storage device

Graph Showing the usage of CD-
ROM Databases by people of
different professions
POSITIVE IMPACTS OF
TECHNOLOGY-ENABLED
COMMUNICATION
Distance is no more a major barrier
Flattening of organizations

 Increased information access

 Decreased decision making time

 Increased quality of information

 Increased teamwork in organizations

 Managers are pushed to learn more about communication

NEGATIVE IMPACTS OF
TECHNOLOGY-ENABLED
COMMUNICATION

 Information overload
 Less time for organizational activities
 Blurring lines between business lives and personal lives
 People isolation
SELECTION OF APPROPRIATE
COMMUNICATION TECHNOLOGY

• Purpose
• Audience
• Nature of message
• Time
• Cost
• Presentation needs
 TIPS FOR EFFECTIVENESS
IN TECHNOLOGY-BASED
COMMUNICATION
• Use of appropriate software
• Use of laptops for mobility
• Use of logo to represent the organization
• Don’t overlook regular backup of data
• Don’t purchase excess of equipments
• Don’t spend on highly advanced equipments unless required