ADDING SOCIAL

VALUE
TO NOCO
Advocacy. Education. Support. Prevention. Positive Outcomes.
Breaking the Myths
 History of Sexual Assault Agencies
 A Grassroots Feminist Perspective
 Meeting the community where they are at
 Nonprofit vs. Social Profit
Clients
 Frame of Reference Volunteers Donors

 Being a social entrepreneur

 Mission based decision making Mission
 Consumers
Communit
 Service vs. Product y Other
Agencies
Legal
Mission Based Decision Making
 SAVA’s mission is to provide crisis
intervention, advocacy and counseling for all
those affected by sexual violence and provide
prevention programs through community
outreach and education.
What is SAVA?

1 in every 4 women in Colorado will be

 Advocacy sexually assaulted in her lifetime.
 Education 1 in 17 Colorado men have experienced a
sexual assault.
 Support 2006-2009, Northern Colorado had one of
 Prevention the highest rates of reported sexual assaults
in the nation.
 Positive Outcomes
 Phase One / Phase Two

REPLICATION IS ABOUT REPRODUCING RESULTS

 Why SAVA?
 As an investor in SAVA, you should ask yourself:

 Whether the market in support SAVA’s efforts?

 Whether SAVA’s program is good enough?

 Whether SAVA is capable enough?

What is the nature of the market?
 Market Description





Weld County Demographics
Potential Target Markets
Market Opportunities
528!
 Underserved/Underrepresented Populations
 Partnerships
 Market Threats
 Controllables
 Competition / Competitive Advantage
 Only game in town
 Success in Larimer County
The 4 P’s
 SAVA sees marketing in terms of the following product mix:
 Prevention Programming: Curriculum; Providing the program at various venues
 Services: Therapy, Advocacy, Hotline
 Workshops/Trainings:
 Cause Awareness: Behaviors, Actions, Beliefs
 Relationships
 Outcomes
 
 These products are then marketed to the following targeted
groups:
 Clients/Potential Clients
 Service Providers
 Schools
 Donors/Funders
 Volunteers/Potential Volunteers
 Community
The 4 P’s Plus a B and a S
 Price: What is the price each of our consumer groups pays to
come to SAVA?
 Place: Distribution channels working? Where are the
appropriate places?
 Promotion: Holistic Approach
 Brand: Sexual Assault not a comfortable topic
 Sales Tactics: What our marketing includes….
 Bottom Line:
 Why do we exist? Why does this program/service exist?
 What do we do? What will the program or service do?
 What difference does it make? What are the benefits /value?
Management Team
 Board of Directors
 Executive Director Take Stock
 Staff
 Investors Implement
& Assess
Monitor

Set
Identify
Benchmark
Strategies
s
 Planning
 Strategic Planning
 Engage in market (issue) based planning vs. values
 Why is this so important
 How we use the strategic plan
 Become more adaptable

Allocate
Resources
Capitalize on Opportunities

 BOTTOM LINE: Address Challenges

Maintain
INCREASE ORGANIZATIONAL Relevance

CAPACITY
Investing in SAVA Center
 Clear Market Need
 Distinctive Competitive Advantage
 Management Capability
 Financial Understanding
 Investment Potential
 Invest in SAVA at a level meaningful to you
 Innovation
 Two-pronged approach to tackling sexual violence