•Prototyping and

Rapid Testing
•Validate for
Acceptability

GROUP 6
Gatan, Earl Jericho D. Santos, Gio J.
Caldito, Romeliza O. Francisco, Andrea May A.
Lambayong, Ember Faith T. Pagadut, Precious JM S.
Soriano, Ruby Louzelle J.

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Prototyping and
Rapid Testing
 Definition
◇ Prototyping and rapid testing is an experimental
process in which design teams transform abstract
concepts into concrete forms from paper to digital.
They create prototypes to capture design ideas and
test them on consumers.

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 CONCEPT:
PROTOTYPING AND
RAPID TESTING
 So, how do you get everyone on
1 board and test the viability of your
grand new product without risking it
all?
 Concept of Prototyping and Rapid Testing
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 ◇ Break Down the Idea to Solve the Problem
-Why does the market need your new product? -What
advantage does it offer over your competitors?
-Why would you want to bring it to market.?

“ ◇ Make a Rough Initial Product

-make your initial product can be accomplished in many
ways

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 ◇ Build Your Virtual Product
-sketches need to become a three-dimensional model to
make a real prototype form
◇ Make Iterations and Changes
◇ -, the concept of your prototype should incorporate design

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changes to increase manufacturability, increase functionality, and
reduce overall product for your end-customer.
◇ The Reality is Real
-Where your concept is with a finalized design, where you’re ready
to start making tools to create your new product.

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Prototyping and Rapid
Testing (Process)
By: Precious JM S. Pagadut
 Prototyping Development
Process
Define
Establish Prototype Develop Evaluate
Prototype
objectives Prototype Prototype
functionality
(Prototyping Plan) (Executable (Evaluation
(Outline
Prototype) Report)
Definition)

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 Prototyping Development
Process
1. Establish Prototype objectives
-is the start of the process wherein objectives of prototyping should be made
explicit.
2. Define Prototype functionality
-it determines what to put into and what to not put into the system. 3.
Develop Prototype
-is the process of making an executable program and develop the prototype.
4. Evaluate Prototype
-is the final and most important process wherein provisions must be made
for user training and the prototype objectives should be used to develop a plan for
evaluation.
 Rapid Testing Process

Clearly define what you Understand the Think through the

want to test audience you want thinnest execution
to reach possible

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 Rapid Testing Process
1. Clearly define what you want to test
-it start with a question like "Does a market exist for this product?“ and focus
on the S.M.A.R.T. goal concept.

2. Understand the audience you want to reach

-use keyword research to understand how buyers are currently seeking similar
products or competing solutions.

3. Think through the thinnest execution possible

-rapid testing can provide you with the blueprint you need to take your business
— whether it’s fledgling or booming — to incredible heights. You might have an
initial direction, but more formalized development, actions, and testing can launch
your profits.
 Thank you for
listening!
Sources/References:
Parobek, P. (2019). MTA Martech Advisor. Retrived November 07, 2019 from
https://www.martechadvisor.com/articles/digital-transformation/3-ways-to-design-rapid-
testing-capable-of-transforming-your-business/
Prototyping from http://wgsrodney.yolasite.com/module-5-b-5.php

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 Prototyping and Rapid
1 Testing Examples

SORIANO, LOUZELLE J.
BSMLS 2B
 The Original iPhone Prototype

“
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 The Original iPhone Prototype

“This is a day I’ve been looking

forward to for two and half years,”
-Steve Jobs, Apple’s late CEO

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 M68/Purple 2
-The first iPhone prototype
-Developed for 2.5 years

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 Appearance of the
Prototype
The Verge has obtained exclusive
access to the original iPhone M68
prototype board from 2006 / 2007
◇ The M68 prototype appeared
like a Motherboard.

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 Appearance of the
Prototype
◇ Engineering Validation Test for
software development.
◇ Red printed circuit boards.

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21
 Appearance and Features of the
Prototype

◇ Serial Connector
-Accessory Testing
◇ Mini USB Connectors
-To access the main iPhone application
processor and radio
-Device coding

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 Appearance and Features of the
Prototype
◇ Darwin Operating System
-Unix-based operating system
containing core set components for
macOS, iOS, watchOS, tvOS, and
audioOS.
-Kernel, file systems, device
drivers, and processor accessories.

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 Appearance and Features of the
Prototype
◇ Apple’s Application
Processor.
-Samsung K4X1G153PC part
◇ Apple used Samsung
memory stacked with a
620MHz ARM processor
(ARM1176JZF) to run the
iPhone operating system.

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 Released Product

Processors: Geekbench 2 (32).
Geekbench 3 (32). Geekbench 3
(64).
Processor Speed: 412 Mhz.
Processor Type: Samsung ARM
11.
Onboard RAM: 128 MB.
Storage capacity: 4, 8 and 16 GB
of flash memory.
Core Design: ARM1176 x 1.

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 Rapid Testing
◇ Apple does not test products
outside the company.
◇ Product testers are hired as
members of the company.
-Degree in Computer
Science
-Apple Developer
Program
◇ 55,000 USD

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 Thank You!
References:
https://www.theverge.com/2019/3/19/18263844/apple-iphone-prototype-m68-original-development-board-
red
https://www.reuters.com/companies/AAPL.O#:~:text=Apple%20Inc.,party%20digital%20content%20and%2
0applications
.
https://9to5mac.com/2018/07/09/apple-prototypes-iphone-ipad-mac/

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Validate for
Acceptability
 Definition
◇ Validate for acceptability is the process of bringing
a product concept to its target market and learning
whether or not the idea is worth pursuing from
those potential customers. This procedure is usually
carried out early in the product development
process, before any significant investment has been
made.

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 CONCEPT:
VALIDATE FOR
ACCEPTABILITY
(MARKET VALIDATION)
 DO WE NEED TO VALIDATE OUR
PRODUCT?
THE CONCEPT OF MARKET VALIDATION WAS INVENTED TO
REDUCE THE FAILURE PERCENTAGE OF A BUSINESS AND THE
PRODUCT.
THIS ANSWER THE QUESTIONS, ‘WHO’ WILL BUY YOUR
PRODUCT AND WHY DO THEY NEED TO BUY YOUR PRODUCT.

F
A
I
L
U
R
E

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 5-step process for idea validation

“
Idea validation is the process
of testing and validating your
idea prior to launching your
business name, tagline, product,
service or website. 

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 Step 1: Brainstorm Internally

“
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 Step 2: Surveys

“
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 Step 3: Choose your Interviewees

“
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 Step 4: Conduct Your Informal Interview

“
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 Step 5: Review and Decide

“
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 EXAMPLES:
VALIDATE FOR
ACCEPTABILITY
 McDonald’s Corporation
 Ranked 2nd place in the World’s Largest Fast Food
Restaurant Chains according to the WorldAtlas.
 They have established 38, 695 restaurants worldwide.
 Founded in 1948 by the brothers Maurice (“Mac”) and
Richard McDonald in San Bernardino, California.

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  They bought appliances for their small hamburger restaurant
from salesman Ray Kroc.
 Kroc discovered a simple, efficient format that permitted the
brothers to produce huge quantities of food at low prices.
 Kroc offered to begin a franchise program for the McDonald
brothers.

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  The company’s stock began trading publicly in 1965 and the
chain continued to expand domestically and internationally.
 It effectively became the most popular family restaurant,
emphasizing affordable food, fun, and flavors that appealed
to children and adults alike.

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 How did McDonald’s maintained
its success?
 The key factors for McDonald’s success in different countries
are adaptation as well as innovation.
 They cater the needs of a consumer market that is widely
diverse, basing their offerings on consumer demographics,
local and economic factors.
 McDonald’s is able to adapt its menu and business plans to
each culture. It respects the differences between cultures and
adheres to the country’s policy when they develop additional
items for their menu.

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 How McDonald’s adapted to the World
 In Japan, it adjusts its name for katakana (used for foreign
words) by using the name Makudonarudo, which not only
sounds attractive but also quite appropriate.
 Because Germans love to eat meat, its burgers combine
Nürnberger sausages with beef. And it’s a known fact that
Germans love their beer with food, so McDonald’s outlets in
Germany also serve beer.

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 How McDonald’s adapted to the World
 McDonald’s adapted to the eating needs of the population by
replacing pork with fish. McDonald’s outlets in Indonesia are
Halal and since Indonesians prefer rice over bread, they serve
rice as well, together with some spicy meals that locals prefer.
 In India, Beef is replaced with chicken. The Maharaja Mac is
the local version of the standard Big Mac.

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 How McDonald’s adapted to the World
 In Morocco, pita bread sandwiches are available. The outlets
also use traditional spices such as coriander and cumin.
 The McRaclette is only served in McDonald’s outlets in
Switzerland which is a beef sandwich with raclette cheese,
unique raclette sauce, onions and gherkin pickles.

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 References:
◇ https://www.daytranslations.com/blog/how-mcdonalds-ada
pts-around-the-world
/
◇ https://
www.mcdonalds.com/us/en-us/about-us/our-history.html
◇ https://
www.worldatlas.com/articles/the-world-s-largest-fast-food-
restaurant-chains.html

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 Thanks for
listening!
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