COMPETITOR ANALYSIS

LA MARI
THE WORKSHOP BAKERY
ITALIAN BAKERY (LOCAL)

By:

VINAYAK POUDEL
SAMIR THAPA
DINESH SHARMA
RAVI KHADKA
AISHWORYA MAHARJAN
 INTRODUCTION
LA MARI THE WORKSHOP DIDI BAKERY

• SITUATED IN LAZIMPAT • SITUATED IN SANEPA • LOCAL BAKERY

• OFFERS EVERY KIND OF BAKERY • OFFERS MORE OF DOUGH NUTS • SITUATED IN MULPANI
ITEM
• SPECIALISES IN DIFFERENT • OFFERS DIFFERENT KIND OF
• SPECIALISES IN CROISSANTS KINDS OF DOUGHNUT BAKERY ITEMS
AND CAKES.
• TARGETS LOCAL MARKET
• TARGETS UPPER MIDDLE CLASS
AND HIGH CLASS CUSTOMERS
 PRICE RANGES
W OR KS
I T AL I A N H O P
B AK E R Y B AK E R
L A MAR I (C h abah il) Y
VEINNOS IERIE
CROISSANT 190 60
PAIN AU CROISSANT 250
CRÈME RED VELVET 350 195
CRUFFINS 300 50
KATHMANDU CRÈME 190
CINNAMON SUGAR RING 95
SALTED CARAMEL 190
CANDLED BACON AND MAPLE GLAZED 145
SPICED TRIES LEECHES 145

Pa s t r i e s
ROCHER 475
CLASSIC ECLAIRS 250 120
PARIS BREST 350
LIME CURD AND SWISS MERIGUE 190
Bl u e b e r y 60
Bu t t e r s c o t c h 60
RED VELVET 80

CAKES
HAZELNUT 6000 650
CHOCOLATE 4500 600
LEMON BLOSSOM 5000
b l a CK FOREST 600
STRAWBERRY 600
HONEY CARAMEL 800
 PRODUCT RANGE

WORKSHOP
EATERY
PRODUCT RANGE DIDI BAKERY
LA MARI
 IT A LIA N BA KER Y
LA M A R I (C h a b a h i l ) W O R KSH O P BA KER Y

Lo c a t io n LAZIMP AT CHAB AHIL S ANEP A

Se a t ing Spa c e FAIRLY S P ACIOUS LES S S P ACIOUS Fa irly s pa c io us

Pa r k ing DEDICATED PARKING No pro pe r P a rking No pro pe r Pa rking

Re s t Ro o m GOOD NO RES TROOM GOOD

INTERIORS GREAT INTERIORS OK GREAT INTERIORS

 INTERIOR STANDARD
LA MARI
• NICE AMBIENCE.
• MINIMALIST CONCEPT.
•  NOTIONS OF MODERN DESIGN
AND SIMPLIFIES THEM FURTHER.
• COLOUR PALETTES ARE NEUTRAL
AND AIRY; FURNISHINGS ARE
SIMPLE AND STREAMLINED, AND
NOTHING IS EXCESSIVE OR
FLAMBOYANT IN ACCESSORIES
OR DÉCOR.
WORKSHOP EATERY DIDI BAKERY
• MODERN DESIGN THAT • SMALL PLACE
EMPLOYS A SENSE OF
• NON STANDARD SITTING PLACE
SIMPLICITY IN EVERY ELEMENT,
INCLUDING FURNITURE. A • GARDEN TYPE SMALL SPACE
WORD THAT’S COMMONLY
• NO FLAMBOYANT INTERIORS.
USED TO DESCRIBE MODERN
STYLE IS SLEEK, AND THERE IS
NOT A LOT OF CLUTTER OR
ACCESSORIES INVOLVED WITH
A MODERN STYLE.
 LOCATION ADVANTAGE
LA MARI THE WORKSHOP DIDI BAKERY
• SITUATED IN LAZIMPAT • SMALL AND WELL MAINTAINED • SITUATED IN MULPANI
EATERY IN JHAMSIKHEL.
• TARGETED TO HIGH AND • SMALL PLACE
MIDDLE CLASS CUSTOMER • NEAR BY BRITISH SCHOOL
• TARGETS LOCAL CUSTOMER
• CUSTOMERS FROM • TARGETS STARTUPS AND
• BUT HAVE A GREAT SALES
AMBASSADOR HOTEL OFTEN BUSINESS AROUND
CUSTOMER FLOW.
VISITS THIS PLACE JHAMSHIKHEL

• TARGETS CUSTOMER
LAINCHAUR, THAMEL,
BALUWATAR, MAHARAJGUNJ
INTERIOR WORKSHOP EATERY
DIDI’S BAKERY INTERIORS
LA MARI INTERIORS
 COMPETITIVE PROFILE MATRIX

Competitive Profile Matrix (CPM)

DIDI BAKERY WORKSHOP LA MARI

Critical Succe ss We ighte d We ighte d We ighte d

We ight Score Score Score
Factor Score Score Score
Ma rk e ting 0.1 1 0.10 3 0.30 3 0.3
Bra nd Re p uta tion 0.1 1 0.10 3 0.30 3 0.3
Loca tion 0.2 2 0.40 3 0.60 3.5 0.7
Product Qua lity 0.3 3 0.90 3 0.90 3 0.9
Custome r Se rvice 0.1 3 0.30 3 0.30 3 0.3
Custome r Loya lty 0.1 3 0.30 2 0.20 2 0.2
Product Ra nge 0.1 2 0.20 4 0.40 2 0.2
TOTAL Score 1 2 .3 0 3 .0 0 2 .9
 COMPETITIVE PROFILE MATRIX ANALYSIS
• There are 4 key components to a CPM:

1. Critical Success Factors

2. Weight
3. Rating
4. Score & Total Score
• You can select any scale you like for scoring, but it is often easiest to stick with something simple like a score
between 1 and 4, defined as follows:
4 – major strength/industry leader
3 – minor strength
2 – minor weakness
1 – major weakness/industry laggard
• DIDI’S BAKERY has score of 2.3 which means they are weakest of all three.

• LAMARI and WORKSHOP EATERY seems fierce rival but workshop inches ahead of LAMARI in terms of PRODUCT RANGE.

• So WORKSHOP EATERY is the strongest in the Market Place.